Google Business Profile Expert Required – Retail Precinct (Local SEO & Full Optimisation)

We're looking for an experienced Google Business Profile (formerly Google My Business) specialist to create and fully optimise a Google Business Profile for a premium retail precinct in Australia. Please note: There is currently no existing Google Business Profile, so this project involves creating the profile from scratch, completing verification and fully optimising it. This is far more than simply setting up a listing. We're looking for someone who understands local SEO, Google Maps optimisation, customer experience and retail destinations, and who can maximise visibility, engagement and conversions through Google Search and Maps. Experience working with shopping centres, retail precincts or other multi-tenant destinations will be highly regarded. Scope of Work The successful freelancer will be responsible for the creation, verification and comprehensive optimisation of the Google Business Profile, including (but not limited to): Google Business Profile Creation & Verification Create a new Google Business Profile from scratch Complete Google's verification process Ensure the profile is configured correctly within the appropriate Google account Profile Optimisation Complete and optimise all business information Ensure NAP (Name, Address, Phone Number) consistency across online channels Select the most appropriate primary and secondary business categories Write an SEO-optimised business description Add all available business attributes, accessibility information and business features Configure opening hours, holiday hours and special trading hours Configure messaging and contact options where applicable Add website links and any additional profile links where appropriate Local SEO Conduct keyword research for local search Benchmark local competitors Optimise the profile for maximum visibility in Google Search and Google Maps Identify opportunities to improve local search rankings Recommend citation consistency improvements and any additional directory listings where appropriate Products & Services Create and optimise Products and Services sections Structure products and services to maximise search visibility and customer engagement Recommend the best way to showcase the precinct's retail offering and customer experience Google Posts Strategy Create an initial suite of Google Posts Develop a recommended content calendar Recommend ongoing posting frequency Provide templates and guidance for future posts Questions & Answers Develop commonly asked questions Populate the Q&A section with accurate, helpful responses Recommend additional FAQs that may improve customer experience Photos & Visual Content Recommend the ideal mix of imagery for the profile Optimise photo categories including cover image, logo, exterior, interior and other relevant imagery Advise on image naming, sizing and best practice Recommend a photography shot list for any additional imagery required Reviews Develop a review acquisition strategy Recommend best practice methods for generating customer reviews Provide review response templates Recommend processes for ongoing review management Google Business Profile Features Ensure all available Google Business Profile functionality is configured where appropriate, including: Business attributes Services Products Questions & Answers Google Posts Messaging (if available) Call functionality Website links Appointment or enquiry links where applicable Retail Precinct Optimisation This is a multi-retailer retail precinct, so we're looking for someone who understands how to maximise opportunities relating to the retailers within the centre. This may include recommendations around: Highlighting key retailers Product and service categories Search opportunities Cross-promotion Local relevance Promoting precinct events and retailer activations Any additional optimisation opportunities specific to shopping centres and retail destinations Performance & Tracking Configure UTM tracking where appropriate Recommend performance metrics to monitor Configure Google Business Profile Insights where applicable Provide advice on ongoing optimisation and reporting Recommendations We're looking for someone who will proactively identify opportunities beyond the scope above if they believe they will improve the profile's performance. If there are additional features, functionality or best-practice optimisations that we've not listed, we'd like these included as recommendations. Please also identify any quick wins and longer-term opportunities to improve organic visibility over the next 12 months. Deliverables Please provide: A fully created, verified and optimised Google Business Profile Appropriate ownership transferred or user access configured A client-ready summary report outlining: Everything completed Recommendations implemented Outstanding actions requiring client input Suggestions for ongoing optimisation Recommended maintenance schedule Local SEO recommendations Photography recommendations Ongoing content recommendations Handover Please also provide: A simple guide explaining how the client should manage the profile going forward Best practice for publishing Google Posts Best practice for responding to reviews A recommended monthly maintenance checklist Requirements Please include in your proposal: Examples of Google Business Profiles you've personally created and optimised Experience working with retail precincts, shopping centres, mixed-use developments or other multi-tenant businesses (preferred) Examples of measurable improvements you've achieved (search rankings, calls, website clicks, direction requests, reviews, etc.) Your recommended approach for this project Estimated timeframe for completion What We're Looking For We're looking for a genuine Google Business Profile specialist—not a general SEO consultant or virtual assistant. This is a strategic project for a premium retail precinct, and we're seeking someone who understands how to maximise Google Business Profiles as a genuine marketing channel rather than simply completing a basic setup. We're also looking for someone who is proactive, detail-oriented and willing to recommend opportunities beyond our brief if they believe they will improve the profile's performance.