Google Business Profile Review Strategy, Cleanup & WordPress SEO Specialist for HVAC Company

We are looking for an experienced Local SEO Specialist to help improve the online visibility of our HVAC company through Google Business Profile optimization, review strategy, and WordPress SEO improvements. The ideal candidate should have proven experience optimizing Google Business Profiles for local service businesses and be confident working with WordPress websites to strengthen local search performance. Responsibilities: Perform a comprehensive audit of our Google Business Profile and WordPress website. Clean up and optimize our Google Business Profile for improved local rankings. Develop and implement a sustainable Google review acquisition strategy that follows Google's guidelines. Optimize business information, categories, services, products, photos, and business descriptions. Identify and resolve inconsistencies across local citations and business listings. Improve on page SEO for key HVAC service and location pages in WordPress. Optimize title tags, meta descriptions, headings, internal linking, and image SEO. Review technical SEO issues affecting crawlability, indexing, and Core Web Vitals. Implement or improve Local Business and HVAC related Schema markup. Review Google Search Console and Google Analytics data to identify SEO opportunities. Provide a clear report outlining completed work, recommendations, and next steps. Requirements: Proven experience with Google Business Profile optimization and Local SEO. Strong knowledge of review management best practices and Google Business Profile guidelines. Experience optimizing WordPress websites for SEO. Solid understanding of technical SEO, on page SEO, and local ranking factors. Experience with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, or similar SEO tools. Knowledge of structured data and Schema markup. Excellent communication skills and the ability to explain recommendations clearly. Preferred Qualifications Experience working with HVAC, plumbing, electrical, or other home service businesses. Familiarity with local citation management and reputation management. Ability to identify long term opportunities for improving local search visibility. When applying, please include: Examples of Google Business Profile optimization projects you have completed. Your experience improving local rankings and review generation strategies. The SEO tools you use regularly. A brief outline of how you would approach optimizing both our Google Business Profile and WordPress website.