Google Ad Conversion Tracking Setup for D2C Website

# Google Ads Conversion Tracking Setup for D2C Website We’re looking for an experienced Google Ads specialist to set up accurate conversion tracking for a Direct-to-Consumer (D2C) eCommerce website. ## Scope of Work * Audit current Google Ads and tracking setup * Configure and test conversion tracking within Google Ads * Set up enhanced conversions where applicable * Implement tracking via Google Tag Manager (preferred) * Ensure accurate tracking for: * Purchases / transactions * Add to cart * Begin checkout * Lead forms (if applicable) * Configure GA4 events and link with Google Ads * Troubleshoot attribution or tracking discrepancies * Verify conversions are firing correctly across devices ## Requirements * Strong experience with: * Google Ads * Google Tag Manager (GTM) * Google Analytics 4 (GA4) * Shopify / WooCommerce / custom D2C websites * Experience setting up enhanced conversions and server-side tracking is a bonus * Ability to communicate clearly and provide documentation/screenshots of setup ## Deliverables * Fully functioning Google Ads conversion tracking setup * Tested and verified conversion events * Brief handover notes or Loom video explaining the setup ## To Apply Please include: * Examples of similar tracking setups you’ve completed * Platforms/CMS you’ve worked with * Your estimated turnaround time We’re looking to start immediately with potential for ongoing PPC support.