Google & Facebook Ads PPC

# Part-Time Google Ads and Meta Ads Manager We are a growing digital marketing agency looking for an experienced paid advertising specialist to manage Google Ads and Meta Ads campaigns for our agency and clients. This is an ongoing part-time contract position for someone who can actively manage campaigns, improve lead quality, reduce wasted ad spend, and make weekly optimizations based on real performance data. We are not looking for someone who only sets up campaigns and checks them once per month. The right person will review each account regularly, identify problems, test improvements, and clearly explain what is working. ## What You Will Handle Your responsibilities may include: * Setting up and managing Google Search campaigns * Managing Facebook and Instagram advertising through Meta Ads Manager * Reviewing campaigns and making weekly optimizations * Conducting keyword research and search-term analysis * Adding negative keywords to reduce wasted Google Ads spend * Improving ad copy, headlines, descriptions, and creative * Testing audiences, offers, landing pages, and campaign structures * Managing budgets, bidding strategies, locations, schedules, and devices * Monitoring cost per lead, conversion rate, click-through rate, and lead quality * Creating and testing Facebook and Instagram ad campaigns * Coordinating new ad images, videos, and copy when needed * Reviewing lead quality with our team and adjusting campaigns accordingly * Identifying tracking, landing-page, or funnel problems that may reduce conversions * Providing clear weekly updates and monthly performance reports ## Google Ads Responsibilities You should be comfortable working with: * Search campaigns * Local service and lead-generation campaigns * Keyword match types * Negative keyword lists * Search-term reports * Conversion-focused bidding strategies * Location and service-area targeting * Call and form conversion tracking * Google Tag Manager and Google Analytics 4 * Campaign structure and account cleanup * Ad extensions and assets * Competitor and keyword research Experience with Google Local Services Ads is helpful but not required. ## Meta Ads Responsibilities You should be comfortable working with: * Facebook and Instagram lead-generation campaigns * Website conversion campaigns * Instant forms * Custom and lookalike audiences * Retargeting campaigns * Creative testing * Copy and offer testing * Meta Pixel and Conversions API * Audience exclusions * Campaign budget optimization * Lead-quality analysis ## What We Are Looking For The ideal candidate: * Has proven experience managing Google Ads and Meta Ads * Understands lead generation for local and service-based businesses * Can improve campaigns without constantly increasing the budget * Reviews campaign performance and makes meaningful weekly changes * Understands the difference between generating leads and generating qualified leads * Can diagnose tracking, landing-page, offer, and campaign problems * Communicates clearly and explains performance without unnecessary jargon * Is organized and can manage several client accounts * Documents major account changes and testing decisions * Meets deadlines and responds reliably Experience working with roofing companies, attorneys, healthcare providers, home-service businesses, or other local businesses is strongly preferred. ## Hours and Compensation * **Pay:** $15 to $25 per hour, based on experience and proven results * **Starting workload:** Up to 25 hours per month * **Schedule:** Flexible, but accounts must be reviewed and optimized weekly * **Position type:** Ongoing part-time contract * Additional accounts and hours may become available as our agency grows ## Performance Expectations You will be expected to help improve: * Qualified lead volume * Cost per qualified lead * Conversion rates * Click-through rates * Search-term relevance * Lead-form completion rates * Call quality * Ad creative performance * Budget efficiency Performance will not be judged only by impressions or clicks. Our primary goal is generating qualified leads that can become customers. ## How to Apply Please include: 1. A brief description of your Google Ads and Meta Ads experience 2. Examples of lead-generation accounts you have managed 3. Screenshots or case studies showing results, with private information removed 4. The industries you have worked with 5. Your experience with Google Tag Manager, GA4, Meta Pixel, and conversion tracking 6. How often you review and optimize active campaigns 7. Your hourly rate and weekly availability 8. A short explanation of how you determine whether poor results are caused by the ads, targeting, offer, tracking, or landing page Please begin your proposal with the phrase **“Qualified Leads”** so we know you read the complete job description. We are looking for a dependable paid advertising specialist who can grow with our agency and take long-term ownership of campaign performance.