Google Ad Grants Specialist Needed

Google Ad Grants Expert Needed to Optimize Event Campaign About the Project We are seeking an experienced Google Ad Grants specialist to optimize our existing Google Ad Grants account for an upcoming nonprofit conference. Our Google Ad Grants account has already been established, and we've completed keyword research and campaign strategy. We are looking for someone who can implement the strategy correctly, optimize campaign performance, and ensure accurate conversion tracking. This is not a "start from scratch" project. We're looking for someone who understands Google Ad Grants best practices and can take an existing campaign to the next level. Current Status We currently have: -Google Ad Grants account established -Existing Search and Performance Max campaigns -Comprehensive keyword research completed -Event website and registration page live We need an expert to optimize the account and ensure it is performing effectively. Scope of Work The selected freelancer will: -Conversion Tracking -Audit and troubleshoot Google Ads conversion tracking -Verify registration conversions are being recorded correctly -Configure or repair GA4, Google Tag Manager, and Google Ads conversion tracking -Test the complete registration process -Search Campaign Optimization -Rebuild or optimize Search campaigns using our existing keyword strategy -Add recommended keywords Develop negative keyword lists -Improve campaign structure and ad groups Performance Max Optimization -Organize campaigns into logical asset groups/themes -Optimize audience signals -Improve asset quality -Ensure campaigns align with our keyword strategy Ad Copy & Assets -Create high-performing Google Ads headlines and descriptions -Optimize Responsive Search Ads -Improve Ad Strength Add: Sitelinks Callout Extensions Structured Snippets Other recommended assets Ongoing Optimization Improve CTR Increase registrations Monitor search terms Recommend additional optimizations Ensure continued Google Ad Grants compliance Our Goal Our objective is to maximize registrations for our nonprofit conference by using the full value of our Google Ad Grant while ensuring accurate conversion tracking and campaign optimization.