Google Keyword Fixer

**Job Description:** We are looking for an experienced Google Ads specialist for a one-time optimization project for a New Zealand e-commerce brand selling premium outdoor/sports accessories. Our current cost-per-acquisition (CPA) is too high at $40, and we need immediate optimization to reduce waste from irrelevant searches. **Scope of Work:** 1. **Stop Brand Cannibalization:** Optimize keywords related to our brand name to avoid paying for clicks we already receive organically. 2. **Aggressive Negative Keyword Triage:** Block low-intent, bargain-hunting terms that are wasting budget without conversions. 3. **Keyword Match Type Review:** Audit active keywords to target niche outdoor/sports intent instead of broad searches. 4. **Quick Video Handover:** Provide a 5-minute Loom video walkthrough of the changes made and the reasons behind them. If successful in reducing our CPA, you’ll be prioritized for future projects. Please reply with your fixed price, availability next week, and a brief summary of your experience with e-commerce Google Ads.