Google Local Services Ads Specialist Needed — Diagnose Severe LSA Underdelivery for Painting Company
Worldwide
Premier Painting & Wallpapering is a well-established residential painting company based in Danvers, Massachusetts, serving Boston’s North Shore. Our Google Local Services Ads account has been active since approximately October 2025 but has produced only a very small number of leads. We need an experienced Google Local Services Ads specialist to perform a thorough account diagnosis, identify what is preventing normal delivery, and implement the appropriate corrections. Current situation Approximately 22 years in business Verified Google Local Services Ads account Massachusetts contractor registration, insurance and screening completed Main Google Business Profile has 102 reviews and a 4.9-star rating Advertisement is switched on Maximize Leads bidding is enabled Average daily budget is approximately $224 Only approximately [insert exact dashboard number] leads since October 2025 Very little or no recent account spending We appear far below leading providers in repeated LSA search spot checks Several legitimate painting job types may currently be disabled There may be a Business Profile affiliation, service-area, telephone-routing, duplicate-profile or account-history issue We are not assuming that any one of these is the cause. We need someone capable of determining the cause from the actual account data. Phase-one assignment: forensic LSA audit The selected specialist must examine: Impressions and auction visibility Impressions Top impression share Absolute-top impression share Lead volume and spending by date Whether the account is regularly entering eligible auctions Business Profile connection Confirm the exact Google Business Profile linked to LSA Confirm that the profile with 102 reviews is supplying the LSA reviews Investigate whether a secondary Business Profile or older LSA account is creating a conflict Job types and service areas Review every available painting job type Review all selected cities, ZIP codes and service areas Determine whether targeting is too restrictive or improperly configured Call and message routing Confirm which telephone number receives LSA calls Test forwarding and call routing Review phone leads, message leads, missed calls and response history Account eligibility Check verification, licensing, billing, policy status, account alerts and change history Identify any hidden serving limitations or unresolved setup issues Auction competitiveness Evaluate bidding strategy, profile completeness, business hours, photographs, responsiveness and other factors affecting lead probability Google states that LSA ranking is auction-based and considers bid, responsiveness, relevance, reviews and overall profile quality. It also recommends broad service areas, all legitimate job types, Maximize Leads, quality photos and additional contact options. Required deliverables Within the initial audit, please provide: A screen-recorded or live walkthrough of your findings A written list of identified problems The evidence supporting each conclusion A prioritized corrective-action plan Immediate corrections that can safely be made A 30-day measurement plan Clear explanation of what would require escalation to Google support Do not make major changes to the account without our approval. Secondary work After solving the LSA problem, we may also need help with: Reviewing previously paused Google Search campaigns Determining whether Search Ads can be profitable for a residential painting company Conversion tracking Landing-page strategy Google Search Console and technical SEO issues affecting town-specific pages The current website reportedly has town pages that may redirect to the same URL and may not be properly included in the sitemap. This should be verified rather than assumed. We are not looking for Someone whose only recommendation is increasing the budget A generic automated audit An agency salesperson who hands the work to an unknown junior employee Unsupported promises of a guaranteed top-three position Someone who discusses only Google Search Ads and has little direct LSA experience Long-term management before the underlying problem is diagnosed Please include in your proposal How many Local Services Ads accounts you have personally managed. Your direct experience with painters, contractors or other home-service companies. A relevant example showing improvement in impressions, impression share, lead volume or cost per lead. The first five items you would examine in our account. Whether you personally perform the audit. Your fixed price for the diagnostic phase. Your availability for a live screen-share meeting. Please begin your proposal with the words “LSA FORENSIC AUDIT” so we know you read the full posting.
- Less than 30 hrs/weekHourly
- 1-3 monthsDuration
- ExpertExperience Level
$22.00
-
$64.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:20 to 50
- Last viewed by client:2 days ago
- Hires:1
- Interviewing:2
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesSeabrook10:45 PM
- $9.2K total spent16 hires, 4 active
- 253 hours
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by