Google/Meta Ads PPC Expert Needed to Scale Cash For Cars Campaign

We are looking for a results-driven, highly analytical PPC Manager to take over, optimize, and scale our paid advertising campaigns. We don’t just want someone to push buttons; we need a strategic partner who understands attribution, conversion rate optimization (CRO), and how to lower customer acquisition costs (CAC) If you are a master at turning ad spend into profitable revenue and love digging into data to find winning patterns, we want to talk to you. Key ResponsibilitiesAudit & Strategy: Complete a thorough audit of our current accounts to identify wasted ad spend and immediately patch leakages .Campaign Management: End-to-end setup, management, and continuous optimization of campaigns on [Google Ads / Meta Ads / TikTok Ads - list your platforms] .A/B Testing: Constantly test new ad copy, hooks, angles, and landing page variations to improve click-through rates (CTR) and conversion rates. Tracking & Attribution: Ensure server-side tracking, pixels, and Google Analytics 4 (GA4) are firing flawlessly .Data Reporting: Provide a clear, no-nonsense weekly or bi-weekly dashboard tracking ROAS, MER (Marketing Efficiency Ratio), CAC, and total spend. Required QualificationsMinimum 3+ years of dedicated PPC experience (please provide case studies or screenshots of previous performance metrics).Deep expertise in [mention specific sub-tools needed, e.g., Performance Max, Search Campaigns, Advantage+ Shopping, Google Tag Manager]. Strong understanding of direct-response ad copywriting and layout strategies for landing pages.Excellent communication skills and an analytical, solution-oriented mindset.Project Scope & BudgetBudget: [$X,XXX / month fixed price OR $XX - $XX / hour depending on experience] Timeline: Starting as a 1-month trial project with the intent to transition into a long-term, ongoing monthly retainer.Hours: Estimated [10–20 hours per week / less than 30 hours per week]. How to Apply (The Screening Test) To prove you actually read this job post and aren't using an automated bot to apply, please start your cover letter with the phrase: "Hey CarNation, let's scale this!" In your proposal, please briefly answer these 3 questions: What is your go-to strategy when a campaign’s ROAS drops suddenly over a 48-hour period? What industries or niches do you have the most experience managing? Share a brief summary or metric of a recent campaign victory you achieved (e.g., Reduced CAC by 30% for a wellness brand).