Google PPC Manager For Plumbing Company

We are looking for an experienced Google Ads manager to oversee and improve paid search campaigns for a growing residential plumbing company serving Northern Virginia. The primary objective is to generate qualified phone calls and booked plumbing appointments at a profitable cost per lead. We need someone who understands local service advertising, high-intent search campaigns, conversion tracking, and ongoing campaign optimization. Responsibilities * Build, manage, and optimize Google Search campaigns * Conduct keyword research for plumbing and drain-cleaning services * Organize campaigns by service, location, and search intent * Improve lead quality while reducing wasted ad spend * Manage negative keywords and search-term exclusions * Write and test responsive search ads * Optimize bidding, budgets, geographic targeting, and scheduling * Set up and verify phone-call, form-submission, and booked-job tracking * Review landing pages and recommend conversion improvements * Provide clear weekly reporting on spend, leads, cost per lead, conversion rate, and campaign changes * Help scale successful campaigns without sacrificing profitability Required Experience * Proven experience managing Google Ads for plumbing, HVAC, electrical, roofing, or another local home-service business * Strong understanding of high-intent local search campaigns * Experience with Google Tag Manager, Google Analytics 4, and conversion tracking * Ability to distinguish qualified service leads from irrelevant calls and low-quality form submissions * Strong knowledge of match types, negative keywords, location targeting, bidding strategies, and call tracking * Clear written communication and consistent reporting Preferred Experience * Experience advertising in competitive metropolitan markets * Familiarity with Google Local Services Ads * Experience with call-tracking platforms * Experience optimizing service-area and location-specific landing pages * Knowledge of Housecall Pro or similar home-service software Application Requirements Please include: 1. Your experience managing Google Ads for plumbing or other home-service companies 2. Examples of results, including monthly spend, lead volume, and cost per qualified lead 3. How you evaluate lead quality and campaign profitability 4. The first areas you would review when auditing an existing plumbing campaign 5. Your monthly management fee or hourly rate Please begin your application with the words “Plumbing PPC” so we know you reviewed the full posting. This may become a long-term engagement for someone who can consistently generate qualified leads and communicate clearly.