Google PPC Performance Marketer for Crypto Exchange Campaigns

Title: Google PPC Performance Marketer for Crypto Exchange Campaigns NOTE: Please apply only if you have worked on Google Search campaigns for crypto exchanges or closely related crypto trading platforms. To be considered, please answer the five questions listed at the bottom of this post. Applications without these answers will not be reviewed. We are looking for an experienced Google PPC / Google Search Ads performance marketer to help plan, structure, launch, and optimize search campaigns for a crypto exchange / digital assets platform. This is not a general Google Ads role. We need someone who understands crypto exchange campaigns, high-intent search behavior, competitor keyword strategy, restricted-category ad approvals, and conversion-focused landing page alignment. Main work includes: Competitor keyword research for crypto exchanges and crypto trading platforms Building Google Search campaign structure Creating keyword clusters and ad groups based on user intent Identifying high-intent keywords and filtering out low-quality or overly expensive keywords Building negative keyword lists Writing or reviewing Google Search ad copy Advising on landing page alignment for each campaign/ad group Working with our MarTech specialist to ensure conversion tracking is set up correctly Monitoring CPC, CTR, search terms, click quality, landing page behavior, and conversion signals Optimizing campaigns after launch based on performance data Helping us evaluate whether Google Search is working as a channel after the initial learning period You should be comfortable with: Google Search Ads for crypto exchanges or crypto trading platforms Competitor keyword research in the crypto exchange category Search-term analysis Keyword match types and negative keywords Campaign/ad group structure Crypto/restricted-category advertising Conversion-focused landing pages Working with GA4, GTM, and conversion events, even if another specialist handles the technical setup This role is specifically for Google PPC / Google Search Ads for a crypto exchange. We are starting with Google Search first, so deep Google Search experience in the crypto exchange category matters more than broad paid media experience. Please apply with relevant examples, especially if you have worked with crypto exchanges or crypto trading platforms.