Google ads expert

Title: Expert Google Ads & Meta Ads Marketer for Health Insurance Lead Generation (Inbound Calls) We are looking for an experienced performance marketer / media buyer with a proven track record of generating high-quality inbound calls and leads through Google Ads and Meta Ads, specifically in the health insurance space. Our company focuses on health insurance lead generation, and we need someone who understands how to balance volume, quality, and compliance while keeping cost per lead (CPL) efficient. What We Need: * Build, optimize, and scale campaigns focused on generating inbound calls and qualified leads * Experience with Google Search, Display, Performance Max, and Meta Ads * Ability to improve lead quality while maintaining strong volume * Strong understanding of intent-based marketing, funnel optimization, and conversion tracking * Ability to reduce CPL without sacrificing lead quality * Experience setting up and optimizing landing pages for better conversion rates * Knowledge of call tracking, CRM integrations, and attribution (preferred) Requirements: * Proven results in health insurance or related verticals (please provide case studies, screenshots, or metrics) * Must understand compliance-sensitive industries * Ability to move fast and make daily/weekly optimizations * Must be available for consistent communication and strategy adjustments as needed * Must be responsive and able to discuss performance regularly * Strong data analysis skills with clear reporting Performance Expectations: We want to see measurable indicators within 7–14 days to determine if the strategy is effective. This includes: * Lead flow consistency * Call quality improvements * CPL efficiency * Conversion trends Our Goal: Scale inbound call volume while maintaining high intent and quality, creating a system that is both predictable and profitable. To Apply: Please answer the following: 1. What experience do you have generating inbound calls in the health insurance space? 2. What were your average CPLs and conversion rates? 3. What platforms do you specialize in? 4. How quickly can you launch? 5. How do you optimize for both quality and scale? 6. Are you available for ongoing communication and quick adjustments? We are looking for an expert, not a beginner. If you have real results and know how to scale profitably, we’d like to talk.