Graphic Designer - Content Creation

About K3 Group K3 Group is a full-service digital marketing firm operating across multiple brands and client verticals. We build brands that stand out — not blend in. Our creative work is one of the most visible expressions of who we are and what we deliver for our clients, and we hold it to an exceptionally high standard. We are not looking for safe. We are looking for bold, intentional, and unforgettable. --- The Role We're looking for a mid-level Graphic Designer on a contract/freelance basis who brings more than technical skill to the table — we need someone with a genuine, distinctive creative voice. Someone who doesn't reach for the template, who pushes past the obvious, and who consistently produces work that makes people stop and look twice. You will work across multiple brands, designing everything from social content and ad creatives to brand identities, packaging, decks, and motion graphics. Every brand has its own world — you need to be able to step into each one and create within it while still bringing something unexpected to the brief. If your portfolio looks like everyone else's, this is not the role for you. If your work has range, edge, and a point of view — keep reading. --- What You'll Do **Social Media Graphics & Content** - Design scroll-stopping social media graphics across Instagram, TikTok, Facebook, LinkedIn, and beyond - Develop visual content that is platform-native, on-brand, and built to perform - Create cohesive content series, templates, and systems that scale across posting schedules Brand Identity & Logo Design - Develop full brand identities from scratch — logos, color systems, typography, visual language, and brand guidelines - Refresh and evolve existing brand identities with a strategic and aesthetic eye - Build brand assets that are versatile, timeless, and distinctive **Ad Creatives (Meta, Google & Beyond)** - Design high-converting ad creatives for Meta, Google Display, YouTube, and other paid platforms - Produce multiple creative variations for A/B testing with a strong understanding of what drives performance - Balance aesthetic excellence with conversion intent — beautiful and effective **Print & Packaging Design** - Design print-ready materials including flyers, brochures, signage, menus, and event collateral - Create packaging concepts and designs that communicate brand identity on the shelf and in hand - Prepare files to professional print specifications **Pitch Decks & Presentations** - Design visually compelling pitch decks, proposals, and client-facing presentations - Translate complex information into clean, engaging visual narratives - Maintain a polished, professional standard that reflects the K3 Group brand **Motion Graphics & GIFs** - Create animated graphics, GIFs, and short motion pieces for social media and digital ads - Bring static designs to life with purposeful, well-timed animation - Produce motion assets optimized for various platform specs and formats --- What You Bring - 3–5 years of professional graphic design experience — agency or multi-client experience strongly preferred - A portfolio that demonstrates **range, originality, and a bold creative point of view** — across brand, digital, print, and motion - Mastery of Adobe Creative Suite — Photoshop, Illustrator, InDesign, After Effects - Proficiency in Figma and Canva for collaborative and templated workflows - Strong understanding of design principles — typography, color theory, hierarchy, composition, and visual storytelling - Experience designing for social media platforms and digital advertising with knowledge of specs and best practices - Motion graphics capability — After Effects or equivalent - Ability to work across multiple brands simultaneously while maintaining each brand's unique identity - Fast without sacrificing quality — you can deliver under deadlines and manage your own workload - Receptive to feedback and able to iterate quickly while standing behind your creative instincts - Highly communicative — you keep the team informed, ask the right questions upfront, and never go quiet mid-project - A genuine obsession with design, visual culture, and what's happening at the edges of the industry --- What We're Really Looking For We want to see a designer who has a perspective. Someone who brings references no one asked for because they couldn't help themselves. Someone who has strong opinions about fonts, is bothered by bad kerning, and gets genuinely excited when a brief gives them room to push. K3 Group works across a wide range of brands and industries — which means the right designer will be endlessly curious, adaptable, and never complacent. The work will be diverse. The standard will always be high. And the expectation is that you'll consistently bring something to the table that we didn't know we needed until we saw it. --- Engagement Details - **Type:** Contract / Freelance - **Commitment:** Ongoing (volume and hours based on active client scope) - **Location:** Fully Remote - **Rate:** Competitive — commensurate with portfolio quality and experience --- How to Apply **⚠️ Please apply directly through this Upwork posting only. Applications submitted outside of Upwork will not be reviewed.** Send the following through your Upwork application: 1. **Your portfolio — this is everything.** We need to see the full range of your work: brand, social, ads, print, motion. No portfolio, no consideration. 2. A brief intro about your design background and the types of brands or industries you've worked across 3. One or two examples from your portfolio that you're most proud of and why 4. Your availability and hourly or project rate We are looking for designers who lead with their work and can back it up with context. Show us what you've got. --- *K3 Group is an equal opportunity employer. We celebrate diverse perspectives and are committed to building an inclusive environment for all collaborators.*