Graphic designer needed to execute a precise Linkedin Service Deck

GROWN-UP LOVE SOCIETY™ LinkedIn Services Deck + Banner SOP Brief Final Designer Execution Instructions 1. Project Overview This project includes: A 10-slide LinkedIn Services Deck A matching LinkedIn profile banner Final delivery inside a Canva folder Editable Canva slides, tagged and labeled PDF delivery for LinkedIn upload PNG exports of each slide Exact image placement using client-provided images This is a precision execution project, not creative exploration. The copy, image placement, tone, typography, spacing, colors, and CTA language must be followed exactly. No changes, substitutions, additions, or reinterpretations may be made without prior written approval. 2. Brand Positioning Brand Name Grown-Up Love Society™ Audience Accomplished women 45+ who are professionally successful and ready for love to feel like a soft landing, not another work project. Brand Feeling The design should feel: Private Editorial Quietly luxurious Emotionally intelligent Institutional Mature Refined Invitational Calm, not loud Selective, not urgent Visual References The tone should evoke: Oxford editorial restraint Aspen Institute intellectual refinement Harvard alumni-style credibility Quiet luxury private society branding The design must not feel like: A coaching sales deck A webinar funnel A motivational quote deck A loud social media carousel A generic Canva template A self-help graphic pack 3. Core Design Principle This deck should feel like a woman has entered a private room where her intelligence, discernment, and emotional life are respected. The right viewer should feel: “I know this room.”
“I know this exhaustion.”
“I want to be considered.” 4. Global Execution Rules Non-Negotiables Follow the SOP exactly. Do not rewrite copy. Do not change CTA language. Do not substitute images. Do not add icons. Do not add decorative graphics. Do not center body copy. Do not change fonts. Do not introduce new colors. Do not flatten text in Canva. Do not use thumbnails as final images. Do not make alternate versions unless requested. Do not proceed with creative changes without written approval. Any deviation from the SOP is considered incomplete work and must be corrected before approval. 5. Required Canva Folder Structure Create one Canva folder titled: GULS LinkedIn Services Deck Final Inside the folder, include: Editable 10-slide Canva deck LinkedIn-ready PDF 10 individual PNG slide exports LinkedIn banner PNG and JPG Link confirmation note Any placed original images used in the deck, if Canva allows organization inside the folder 6. Canva Slide Labels Each slide must be labeled/tagged inside Canva as follows: Slide 1 Cover Slide 2 The Women Who Belong Slide 3 The Opening Tension Slide 4 The Reframe Slide 5 The Path Slide 6 Mature Love Signal Slide 7 The Environment Slide 8 Woman’s Growth Slide 9 Founder Highlights Slide 10 Invitation CTA This naming must be visible inside Canva so the deck can be edited later without confusion. 7. Brand Colors Use only the following brand colors: Do not add bright colors, gradients, or saturated accents. 8. Typography Headline Font Playfair Display Use for: Slide titles Major headline moments GULS brand name Large editorial statements Recommended sizes: Body Font Inter or Source Sans Pro Use for: Body copy Footer lines Micro-copy CTA button copy Recommended sizes: Line Spacing Use generous line spacing: 1.4 to 1.6 The deck must feel spacious, controlled, and editorial. 9. Slide Grid for PDF Deck All slides must be built in: 1920 × 1080 px
16:9 landscape format Use a 12-column grid. Standard Slide Grid For Slides 1, 2, 4, 5, 6, and 10: Text-Dominant Slide Grid For Slides 3, 8, and 9: Special Slide Grid: Slide 7 10. Image Use Rules Client will provide exact images. Do not substitute images without written approval. Critical Rule The thumbnail chart is for placement reference only. Do not use thumbnails as final deck photos. Final deck must use the original high-resolution images provided by the client. If only a thumbnail version is available, stop and notify Patricia before using it. Image Style Requirements All photos must feel: Mature Editorial Warm Composed Quiet luxury Emotionally intelligent Refined Calm, not performative People in images should convey: Accomplished women 45+ Small closed-mouth smiles Neutral wardrobe No visible rings on fingers Calm facial expressions Mature body language No exaggerated laughter No commercial stock-photo energy Direction Rule When people appear on the right side of a slide, they should generally face or angle left toward the copy. This creates visual flow from image to text. 11. Required Image Placement Chart Exact images will be supplied by Patricia. Leave space for exact photo placement until original image files are provided. 12. Slide Narrative Arc The deck must follow this emotional and strategic sequence: The Opening
Introduce GULS as a private society for accomplished women 45+. The Women Who Belong
Mirror the woman who has built a successful life and now wants love to feel different. The Opening Tension
Name the quiet exhaustion of effort and emotional labor. The Reframe
Shift from seeking better men to refining perception. The Path
Introduce Self-Trust, Discernment, and Emotional Intelligence as the internal structure. The Relationship That Signals Mature Love
Show that mature love feels grounded, reciprocal, emotionally safe, and unforced. The Environment
Present GULS as a room where nothing needs to be performed, proven, or chased. The Woman’s Growth
Show the internal shift from reaction to discernment and self-trust. Founder Highlights
Establish Patricia’s quiet authority and decades of relational work. CTA: A Few Spots Opening
Invite the viewer to request a private invitation for limited Founding Conversations. 13. Exact Slide Copy Slide 1: The Opening Grown-Up Love Society™ A private society
for accomplished women 45+ Ready for love to feel like a soft landing.
Not a work project. Optional small top line: By Invitation Only Slide 2: The Women Who Belong You have built a life that works. Respected.
Accomplished.
Self-led. And yet…
love has not followed the same clarity. Slide 3: The Opening Tension Not for lack of effort. But because effort was never the answer. Emotional labor has quietly replaced ease. Slide 4: The Reframe You are not seeking better men. You are refining perception. What feels grounded.
What feels reciprocal.
What feels emotionally safe. Slide 5: The Path Self-Trust
Discernment
Emotional Intelligence Not as concepts. As lived recognition. Slide 6: The Relationship That Signals Mature Love Mature love does not ask you
to abandon yourself for connection. It feels grounded.
It feels reciprocal.
It feels emotionally safe. Slide 7: The Environment A place where nothing needs to be performed.
Nothing needs to be proven.
Nothing needs to be chased. Only a practiced decision
to choose discernment,
to trust yourself,
and to receive love
that feels like a soft landing. Slide 8: The Woman’s Growth You begin to recognize
what you once explained away. You begin to trust
what your body already knew. You begin to choose
what feels calm, mutual, and true. Slide 9: Founder Highlights This work is guided by
a lifetime of relational observation
and quiet pattern recognition. Guided by decades of relational work
across education, media, and private advisory. Slide 10: Invitation CTA Request a Private Invitation A few Founding Conversation spots
are opening for accomplished women 45+. These are private, thoughtful conversations
to explore alignment. CTA button: Request Invitation Micro-copy: Private invitation link provided in the accompanying post. 14. CTA Placement Rules CTA should appear only in restrained ways. Slide 9 Small text CTA only: Request Invitation This should be subtle, not a button. Slide 10 Primary CTA button: Request Invitation The button must be aligned with the left edge of the title and body copy. No urgent language.
No “apply now.”
No “book now.”
No “click here.” 15. Live Link Instructions for Slide 10 The Slide 10 CTA button must link to the landing page. The client will provide the final landing page URL. Designer must apply the URL to: Slide 10 CTA button: Request Invitation Slide 10 header: Request a Private Invitation Canva Instructions Inside Canva: Select the Slide 10 CTA button. Use Canva’s hyperlink tool. Insert the full landing page URL provided by Patricia. Repeat the same process for the Slide 10 header. Test both links in preview mode. Export as PDF Standard or PDF Print. Confirm the exported PDF retains clickable links when opened outside LinkedIn. LinkedIn Caveat Clickable PDF links may not work reliably inside LinkedIn’s document carousel. This is expected. For this reason, Slide 10 must include: Private invitation link provided in the accompanying post. The landing page link will also be included in the LinkedIn post caption. Link Confirmation Note Required Designer must include this note at final delivery: “The Slide 10 CTA button and header are linked to the landing page URL provided by Patricia. The exported PDF was tested outside LinkedIn and both links are active.” 16. Required Deliverables Canva Folder Folder name: GULS LinkedIn Services Deck Final Deliverable 1: Editable Canva Deck Must include: All 10 slides Correct slide labels Editable text Editable image placements Correct brand fonts No flattened text No screenshot text No locked essential layers Deliverable 2: LinkedIn-Ready PDF File name: GULS_LinkedIn_Services_Deck.pdf Requirements: 10 slides in correct order 1920 × 1080 px layout preserved Slide 10 live CTA link included No compression damage Ready for LinkedIn upload Deliverable 3: Individual PNG Slides Export each slide as PNG. File names must be exact: GULSService_1.png GULSService_2.png GULSService_3.png GULSService_4.png GULSService_5.png GULSService_6.png GULSService_7.png GULSService_8.png GULSService_9.png GULSService_10.png Deliverable 4: LinkedIn Banner The LinkedIn banner is a repeat/adaptation of Slide 1 cover. File names: GULS_LinkedIn_Banner_1584x396.png GULS_LinkedIn_Banner_1584x396.jpg Required specifications: Exact size: 1584 × 396 px Exact ratio: 4:1 Format: JPG and PNG Under 8 MB Must be verified before delivery Important: Do not rely on Canva visual appearance alone. Designer must confirm actual file properties before delivery. 17. LinkedIn Banner SOP The LinkedIn banner should repeat the visual world of Slide 1. Banner Copy Use this exact copy only: By Invitation Only Grown-Up Love Society™ A private society for accomplished women 45+ Love that feels like a soft landing. Banner Design Rules Use the same visual direction as Slide 1. Keep text left aligned. Keep the right side as the visual room/environment. Keep the profile-photo overlay area clear. Do not include a CTA button. Do not include long body copy. Do not overcrowd. Do not export at any size other than 1584 × 396 px. Banner Delivery Rule Designer must deliver both PNG and JPG. Designer must include a screenshot or written confirmation showing: Pixel size: 1584 × 396 File type: JPG and PNG File size: under 8 MB 18. LinkedIn Readability Test Before final delivery, designer must review the deck and banner at 50% zoom. Designer must confirm: Main headlines are readable. Body copy is readable. Slide 10 CTA is visible. No text is too close to edges. No photo crop feels awkward. No slide feels crowded. Banner text remains readable at LinkedIn display size. 19. Timeline Project timeline: 5 to 7 calendar days This timeline is reasonable as long as the designer follows the SOP exactly and does not reinterpret the directions. Expected Timeline 20. Fixed Fee Total fixed fee: $800 Payment is released by approved milestone only. No full upfront payment. 21. Milestones Milestone 1: Foundation Build Fee: $250 Work required: Canva folder created 12-column slide grid established Brand colors and fonts installed Original images organized Slides 1, 2, and 3 designed LinkedIn banner structure created from Slide 1 Slide labels added in Canva Approval standard: Milestone 1 is approved only if: Copy is exact Grid is correct Left alignment is followed Typography matches SOP Image placement follows chart Slide 1 and banner feel visually connected No unauthorized changes are made If Milestone 1 fails, the project may stop here. Milestone 2: Full Deck Completion Fee: $350 Work required: Slides 4 through 10 completed Slide 6 mature love signal executed Slide 7 environment layout executed Slide 8 woman’s growth executed Slide 9 founder highlights executed Slide 10 CTA slide completed Slide 10 CTA button and header linked in Canva Full deck reviewed for visual consistency Approval standard: Milestone 2 is approved only if: All 10 slides are complete Copy is exact Images follow the chart The deck follows the narrative arc Slide 10 has linked CTA button and linked header No slide feels generic, crowded, or off-brand Milestone 3: Final Export and Delivery Fee: $200 Work required: Editable Canva deck delivered PDF exported PNG slides exported LinkedIn banner exported in JPG and PNG Slide 10 links tested Banner pixel dimensions verified Canva folder shared with Patricia Link confirmation note included Approval standard: Milestone 3 is approved only if: PDF includes all 10 slides in correct order PNG files are correctly named Canva file is editable Slide 10 links work outside LinkedIn Banner is exactly 1584 × 396 px Banner is under 8 MB Canva folder contains all final deliverables 22. Revision Rules Included: One correction round after Milestone 1 One correction round after Milestone 2 One export correction round if files, links, dimensions, or naming are wrong Correction turnaround: 24 to 48 hours Not included unless separately approved: Redesigning the deck Rewriting copy Replacing the visual system Changing fonts Changing brand colors Adding icons Creating alternate versions Rebuilding the banner from scratch due to unauthorized design choices 23. Stop-Work Clause If the designer wants to recommend a design change, image substitution, font change, copy adjustment, CTA change, or layout alternative, they must stop and request written approval before making the change. Unapproved changes are not considered completed work and must be corrected before milestone approval. 24. Final Approval Checklist Before requesting final approval, designer must confirm: 25. Final Note to Designer This deck is designed to create recognition, not noise. It should feel like: a private room a thoughtful conversation a refined invitation a woman recognizing herself a founder holding the standard with calm authority Precision, restraint, and emotional intelligence are the standard. No deviation without prior written approval.