Growth Advisor or Paid Social Agency Needed for US Fashion Brand Launch

About the Brand Avielora is an emerging women’s fashion brand preparing to launch in the US market. The brand focuses on quality, fashionable, comfortable, and affordable clothing for women, with the positioning direction “Dress for Yourself.” As a manufacturer native brand, Avielora has strong control over product development, production, pricing, and quality. We are now looking for an experienced growth partner to help us improve our paid ads strategy and strengthen our US market positioning. Current Situation Avielora has tested its first market in Germany. The initial strategy focused on price advantage, but the final landed price was close to or slightly higher than comparable brands, while margins remained thin. We have already run paid ads and collected performance data. We also have an internal Creative Bank with existing ad creatives. Production quality is strong, but the creative and ads strategy have mainly been developed internally. For the US launch, pricing is more competitive, margins are stronger, and the target audience is clearer. Our focus is US women aged 25 to 55, especially women aged 30 to 55. 3. Core Responsibilities Priority 1: Creative Direction - Own and continuously refine the angle bank and hook bank used by our in-house creative team. - Write clear creative briefs that can be executed without repeated clarification. - Review all creatives before launch. - Evaluate creative performance through metrics such as hold rate, thumbstop rate, CTR, and cost-per-ATC rather than subjective feedback. Priority 2: Conversion & Offer Advisory - Identify and help solve the cart-to-checkout drop-off issue. - Provide recommendations across: Product page experience, Cart and checkout flow, Pre-order positioning, Trust-building elements such as reviews, guarantees, shipping transparency, and social proof - Think beyond the ad platform and focus on the full customer conversion journey. Priority 3: Pattern Recognition & Strategic Insight - Review performance data weekly and surface issues the internal team may not identify independently. - Detect creative fatigue, seasonal CPM changes, and unusual platform behavior at smaller spend levels. - Provide proactive insight and early warnings before issues become visible in standard reporting. A STRONG FIT LOOK LIKE You are a strong fit if you have - Run paid social for US DTC fashion at the $5–20k/mo spend level - across many small accounts, not one or two giant ones (finding signal in noise is the skill we need). - Taken 2+ brands from zero to a proven winner, with real numbers (spend, CPA, CVR, timeline). - Written briefs that became real, winning ads — and you discuss creativity in metrics. - Advised on conversion / offer / landing pages, not only in-platform levers. Expected Service Fee: $2,000 - 3,000 / month (higher for exceptional candidates) Expected Ads Spend Ad spend $5,000–8,000 / month (funded & operated by us)