Growth-Focused Google Ads & PPC Specialist (B2B Apparel eCommerce)

About the Role We are looking for a hands-on Google Ads & PPC Specialist who knows the ins and outs of scaling a B2B clothing eCommerce brand. If you are someone who gets excited by tearing apart an underperforming account, fixing broken data feeds, and turning ad spend into predictable wholesale and bulk-order revenue, we want to talk to you. This isn't about pushing buttons or relying blindly on automated templates—we need a strategist who understands the unique pacing, bulk pricing structures, and buyer intent behind B2B apparel acquisition. What You’ll Actually Be Doing Your primary mission is twofold: conduct a detailed Google Ads audit to stop wasted spend, and execute high-impact eCommerce campaign optimizations tailored specifically to our B2B clothing catalog. - The Initial Audit: Dive deep into our existing account structure. Clean up messy keyword match types, hunt down budget-draining search terms, evaluate landing page alignment, and audit our conversion tracking setup (Google Analytics 4 / Google Tag Manager) to ensure we are tracking real B2B leads and wholesale transactions accurately. - Shopping & Feed Optimization: Manage and optimize our Google Merchant Center feed. Restructure product titles, descriptions, and custom labels with high-intent keywords (think bulk fabrics, wholesale apparel lines, B2B clothing collections) so our catalog surfaces for the right commercial queries. - Campaign Architecture & B2B Scaling: Build and fine-tune Search, Performance Max, and Dynamic Remarketing campaigns. Separate hero SKUs from low-margin items, adjust bidding strategies based on realistic B2B sales cycles, and implement a bulletproof negative keyword framework. - Continuous Testing: Run structured experiments on ad copy value propositions, seasonal apparel lines, and landing page user experiences to steadily improve our Return on Ad Spend (ROAS) and lower our cost-per-acquisition. What We're Looking For in You - Proven Experience: You have a solid track record managing and optimizing Google Ads specifically for eCommerce brands—ideally with exposure to the apparel, textile, or B2B wholesale space. - Feed & Technical Mastery: You know your way around Google Merchant Center, fixing feed disapprovals, handling GTIN errors, and utilizing custom labels for granular bidding. - Data-Driven Mindset: You don't chase vanity metrics like total clicks. You obsess over data hygiene, attribution accuracy, margin-driven ROAS, and pipeline growth. - An Analytical Problem Solver: You love digging into a messy ad account during an audit, diagnosing structural flaws, and mapping out a clear, phased action plan to fix them. Why Work With Us? - Autonomy: We value expertise over micromanagement. Once you map out the strategy, you have the creative and technical freedom to execute. - Direct Impact: Your work will directly dictate the growth and acquisition pipeline of our clothing brand. - Flexible Environment: Results matter more than clocking hours. If this sounds like your kind of challenge, drop your application with a brief note detailing the toughest Google Ads audit or B2B eCommerce account turnaround you've successfully pulled off.