Growth Marketer

We are a bookkeeping firm offering full-charge bookkeeping services and are looking to improve several areas of our digital presence, lead generation, and online marketing efforts. We are open to hiring either: - One highly capable full-service freelancer/agency, OR - Multiple specialists for different areas Applicants are encouraged to bid on one specific area or as many areas as they are qualified to manage. **Areas We Need Help With** 1. White-Hat SEO We are specifically looking for ethical, long-term SEO strategies only. Potential work may include: * Technical SEO audits * Keyword research * On-page optimization * Content recommendations * Competitor analysis * Local SEO * Link-building strategy (white-hat only) * SEO roadmap and reporting No black-hat, spammy backlink tactics, or low-quality AI content farms. 2. LinkedIn Outreach & Content We are looking for help with: * LinkedIn profile/company page optimization * Outreach campaigns * Connection and messaging strategy * Thought leadership/content posting * Lead nurturing workflows * Potential automation guidance Experience with B2B outreach and professional services marketing is a plus. 3. Lead Generation Looking for someone experienced with: * B2B lead sourcing * Prospect list building * CRM organization * Outreach systems * Funnel recommendations * Conversion optimization Bonus if you have experience generating qualified leads for bookkeeping, accounting, financial, or professional service firms. 4. Google Ads / PPC Expert Potential responsibilities include: * Campaign setup and optimization * Keyword targeting * Conversion tracking * Retargeting * Budget optimization * Landing page recommendations * Reporting and analytics We are interested in practical ROI-focused management, not just traffic generation. **Engagement Details** * Initial project scope is flexible * Open to hourly or fixed-price proposals, please contact us with your desired estimated rate * Initial engagement likely 10–40 hours depending on role and scope * Potential for ongoing monthly work **To Apply** Please include: 1. Which area(s) you are applying for 2. Relevant experience and examples/results 3. Your recommended first steps 4. Estimated rate and hours for an initial phase 5. Tools/platforms you specialize in 6. Whether you prefer project-based or ongoing engagements We value practical experience, strong communication, ethical marketing practices, and people who can help us prioritize effectively as we grow.