Growth Marketing & Content Manager (TikTok, Instagram & YouTube)

Remote | Part-Time | Long-Term *Please only apply if you can demonstrate measurable results from previous work. We value evidence of growth over years of experience.* We’re looking for an experienced Growth Marketing & Content Manager to help grow a UK medical education brand called UCAT Unlocked. The link is below: https://ucatunlocked.com/ This is not just a scheduling or virtual assistant role. We’re looking for someone who understands how to grow an audience organically, create engaging content, and convert viewers into paying customers. About Us UCAT Unlocked is an online course helping students prepare for the UCAT medical admissions test. The course is built by a UK doctor and includes: * 60+ lessons * Strategy-focused teaching * Digital resources * A free lead magnet * An email capture funnel We already have: * A website * Daily short-form videos * Carousel content * A free guide Now we’re looking for someone to help us scale. ⸻ Your Responsibilities Growth & Marketing * Develop an organic growth strategy for TikTok, Instagram and YouTube. * Optimise hooks, captions, CTAs and posting schedule. * Track analytics and identify what’s working. * Improve conversion from views → email sign-ups → course purchases. * Suggest new content ideas based on performance. * Build partnerships with student ambassadors and influencers. * Recommend improvements to our marketing funnel. * Help us build repeatable systems for sustainable growth. Content Creation * Create TikTok carousel posts. * Design Instagram carousel posts. * Create educational graphics and infographics. * Repurpose long-form lessons into engaging short-form content. * Edit short-form videos. * Write captions and calls to action. * Create thumbnails and promotional graphics. * Maintain a consistent visual style across all platforms. * Schedule content across social media channels. Community Management * Reply to comments and help build an engaged community. * Encourage conversations and increase engagement. * Identify common student questions and turn them into content ideas. ⸻ Skills We’re Looking For * Strong understanding of TikTok, Instagram and YouTube algorithms. * Experience growing social media accounts organically. * Excellent copywriting. * Strong Canva skills. * Video editing experience (CapCut, Premiere Pro or similar). * Understanding of hooks, retention and storytelling. * Experience creating educational content. * Ability to interpret analytics and improve performance. Bonus: * Experience marketing online courses or digital products. * Experience with email marketing. * Experience with Meta or TikTok Ads (not essential). ⸻ What We’re Looking For We’re looking for someone who thinks like a growth marketer, not just a content creator. You should be able to explain: * Why content goes viral. * How to improve watch time. * How to increase conversions. * How to build a repeatable content system. * How you’d turn social media into a consistent source of paying customers. ⸻ To Apply Please include: 1. Your favourite social media campaign you’ve worked on. 2. Accounts you’ve personally helped grow (with before-and-after numbers if possible). 3. A digital product or online course you’ve marketed. 4. Your biggest organic growth success. 5. Examples of carousel posts, graphics or short-form videos you’ve created. 6. What you would improve about our marketing in the first 30 days. 7. How you would help us reach our first 500 paying students. 8. Your hourly rate and estimated weekly availability. Please start your proposal with the word “UNLOCKED” so we know you’ve read the full job description. ⸻ Trial Project Shortlisted candidates will be invited to complete a paid trial. We’ll ask you to: * Create 2 carousel posts. * Create 2 short-form video concepts. * Suggest improvements to our current content strategy. The goal isn’t to find someone to simply post content—we’re looking for a long-term partner who can help build one of the leading UCAT education brands in the UK.