Growth Marketing Lead

We're looking for an experienced Growth Marketing Lead to own and drive our marketing strategy while managing day-to-day execution across multiple channels. This is a hands-on leadership role for someone who can balance strategic thinking with operational excellence, manage cross-functional initiatives, and deliver measurable business growth. Responsibilities: -Marketing Leadership & Project Management -Lead and manage day-to-day marketing priorities, workflows, and project execution. -Coordinate internal team members and external partners across paid media, social media, CRM, PR, and creative. -Facilitate weekly marketing meetings, establish priorities, and ensure projects are delivered on time. -Budget Ownership - Manage the monthly and annual marketing budget. - Allocate resources across paid media, content, partnerships, events, and creative initiatives. - Track spending, optimize investments, and ensure marketing efforts generate measurable ROI. -Email & CRM Marketing -Develop and execute email campaigns, newsletters, promotional campaigns, and automated customer journeys. -Optimize open rates, click-through rates, conversions, and customer engagement. -Continuously improve lifecycle marketing performance using data and testing. -Oversee Meta, Google, and other digital advertising campaigns. -Collaborate with internal stakeholders and external agencies to improve campaign performance. -Monitor budgets, CAC, ROAS, and overall marketing efficiency. -Marketing Calendar & Campaign Execution -Own the centralized marketing calendar. -Coordinate campaigns around programming, memberships, events, partnerships, promotions, and seasonal initiatives. -Ensure all campaigns launch on schedule and align with business priorities. -Social Media Leadership -Oversee planning, creation, scheduling, and publishing across social media platforms. - Ensure consistent brand messaging while growing engagement and audience reach. -Guide content strategy while working with creative resources as needed. -Partner closely with Programming, Customer Experience, Enterprise, and Operations teams to support launches, promotions, and strategic initiatives. -Align marketing efforts with broader organizational goals. -Analytics & Performance Reporting -Track key marketing KPIs across all channels. -Analyze campaign performance and identify opportunities for optimization. -Provide regular reporting and actionable recommendations to improve results. Qualifications: -5+ years leading growth or digital marketing initiatives. - Experience managing multi-channel marketing programs, including paid media, email marketing, social media, and campaign management. -Strong project management and organizational skills. -Experience managing marketing budgets and optimizing performance. -Data-driven mindset with experience using analytics to guide decisions. -Excellent communication skills and ability to work cross-functionally. -Comfortable managing agencies, freelancers, and creative partners. Nice to Have: -Experience with membership-based businesses, fitness, wellness, hospitality, or consumer brands. -Familiarity with CRM and marketing automation platforms. -Experience scaling marketing operations for growing organizations. Engagement: We're looking for a strategic marketing leader who is also comfortable rolling up their sleeves to execute. This is an ongoing freelance/fractional opportunity with the potential for a long-term relationship for the right person.