Growth Marketing Manager - B2B HR Service Firm

We are a Canadian based HR outsourcing and recruitment firm helping startups and SMBs across North America with HR services from Managed HR Operations, Recruitment, Managed Payroll, HR Systems Implementation and HR Advisory. We're in our second year of operations, and we're serious about growth. We're looking for someone who wants to build something real with us, not just run campaigns. About the Role We're hiring a Marketing Manager to take full ownership of our marketing function and help us reach more clients as we scale. You'll partner closely with our sales team to make sure marketing efforts translate directly into pipeline, not just impressions. This is a high-ownership role for someone who wants to build the marketing engine for a company that's actively investing in growth. You'll be building on a strong foundation: our LinkedIn company page has 4,000+ followers, and our founder has an engaged personal audience of 22,000+. Your job is to turn that reach into real client relationships. What You'll Own - All Marketing Efforts, Yes you own this 100% - Website advertising strategy and execution (Google Ads, retargeting, landing page optimization) - Social media strategy and growth across LinkedIn primarily, with other channels as needed - Lead generation campaigns targeting startups and SMBs across North America - Content calendar and campaign planning aligned to our HR service lines - Close partnership with the sales team — aligning campaigns, messaging, and lead handoff so marketing and sales are working toward the same pipeline goals - Brand positioning and messaging consistency across all channels - Performance tracking and reporting, tied to actual client acquisition, not just vanity metrics - Coordination with founder and internal team on content, timing, and campaign priorities What We're Looking For - Proven experience growing a B2B brand's social presence and follower base - Hands-on experience running paid ads (Google Search, LinkedIn Ads, or similar) - Experience working alongside or directly with a sales team on lead generation and handoff - Strong grasp of LinkedIn as a growth and lead-gen channel, ideally in a service-based or B2B industry - Comfortable working independently and owning outcomes, not just tasks - Experience with HR, recruitment, staffing, or professional services marketing is a plus - Excellent writing and communication skills — you'll shape how we sound across every channel Why Join Us - Ground-floor opportunity to shape marketing at a growing company that's serious about scaling - Direct access to leadership and real ownership over strategy - Work with a founder who already has an established, engaged personal brand to amplify - Close collaboration with sales — your work will directly drive client growth - Remote-friendly, North America focused