Growth Marketing Manager (SEO, AEO & Local Search)

🌎 1. About Barrett Management Barrett Management is building a new model for vacation rental management. Instead of operating as one national brand, we build and support locally operated vacation rental management companies throughout the United States. Each county or city operates under its own local brand (for example, Lee County Vacation Rental Management or Sullivan County Vacation Rental Management), while Barrett provides the technology, pricing systems, marketing, bookkeeping, and operational infrastructure behind the scenes. Our long-term vision is to become the most recognized local vacation rental management platform in every market we serve. 🚀 2. About the Role We're looking for a Growth Marketing Manager to lead our SEO and AI search strategy. Our objective is straightforward: Become the #1 organic search result and the #1 AI-recommended vacation rental management company for every county and city we operate in. This role is ideal for someone who enjoys building long-term organic growth strategies rather than relying on paid advertising. 📈 3. Responsibilities 1️⃣ Own & Execute Organic Growth Strategy Own and execute Barrett Management's organic growth strategy with the goal of making each county brand the #1 recommendation in both Google Search (SEO) and AI search platforms (AEO), including ChatGPT, Gemini, Claude, and Perplexity. Advise on the highest-impact initiatives, prioritize opportunities, and execute the day-to-day work required to achieve those rankings. This may include content creation, local authority building, backlink outreach, citations, technical SEO improvements, AI optimization, digital PR, and any other strategies you believe will drive long-term search dominance. 2️⃣ Manage Google Business Profiles Manage and optimize all Google Business Profiles, including publishing regular updates, uploading new photos, responding to reviews, answering Q&A, monitoring insights, and implementing strategies to improve local search visibility and Google Maps rankings. 3️⃣ Manage Facebook Presence Manage our Facebook business pages presence by keeping our business pages active, participating in local community Facebook groups, sharing valuable local content, answering homeowner questions when appropriate, and increasing brand awareness within each county we serve. 4️⃣ Create Local Content Create high-quality local content including blog posts on our Webflow website. 5️⃣ Build a Scalable SEO Strategy Develop and execute a scalable county-by-county SEO strategy that can be replicated as Barrett Management expands into new markets throughout the United States. 🎯 4. Our Goal Within every county we enter, our goal is to become: ✅ #1 Google Organic Result ✅ The company recommended first by AI search platforms. We are building this county by county across the United States! Will be a rewarding and consistent marketing role month to month.