Growth Marketing Manager for Luxury Travel Brand

# Travel Marketing Manager for Luxury Adventure Travel Brand ## About Us Visit Socotra is a premium travel brand specializing in curated expedition experiences to Socotra Island, one of the world's most unique and breathtaking destinations. We are building a long-term brand focused on luxury adventure travel, small-group expeditions, premium experiences, and authentic exploration. Our goal is not simply to sell tours, but to build one of the leading luxury adventure travel brands focused on Socotra. --- ## Current Stage We are currently in the launch phase. Our branding and brand guidelines are already completed. Our website is currently being developed. We already have a dedicated video editor producing content. Our travel packages, pricing structure, and operational partnerships are already established. Our social media accounts are relatively new, so part of your role will be helping us build a strong brand presence from the ground up and support our growth leading into the upcoming travel season. --- ## What We're Looking For We are NOT looking for a generic social media manager. We are looking for someone with experience in one or more of the following industries: * Luxury Travel * Adventure Travel * Expedition Travel * Tourism * Hospitality * Destination Marketing You should understand how high-value travel experiences are marketed and sold to international travelers. --- ## Responsibilities ### Marketing Strategy * Create a clear monthly marketing plan * Recommend target markets and customer segments * Identify growth opportunities * Develop launch and promotional campaigns ### Content Management * Create monthly content calendars * Coordinate with our video editor * Recommend content topics and storytelling angles * Write captions and content briefs ### Social Media Management * Manage Instagram, Facebook, TikTok, and YouTube Shorts strategy * Recommend posting schedules * Monitor performance and engagement * Improve reach and audience growth ### Paid Advertising * Recommend advertising strategies * Suggest budget allocation * Plan campaigns focused on lead generation and bookings * Optimize performance over time ### Reporting Provide a monthly report including: * Reach * Engagement * Website traffic * Lead generation * Booking inquiries * Key recommendations --- ## Important We already have a video editor creating content. We are not looking for a video editor, graphic designer, or content creator. We are looking for someone who can lead the marketing strategy, direct content efforts, identify growth opportunities, and help generate qualified leads and bookings. --- ## To Apply Please answer the following: 1. Have you worked with travel, tourism, hospitality, adventure travel, or luxury brands before? 2. What countries would you target first for Socotra and why? 3. What would your first 90-day marketing plan look like? 4. What monthly advertising budget would you recommend? 5. Share examples of similar projects you have worked on. 6. What KPIs would you use to measure success? --- ## Budget & Collaboration Budget shown is a monthly budget. We are looking for an ongoing collaboration with the right candidate This is expected to be an ongoing collaboration for the right candidate. We are looking for a strategic partner who can help build Visit Socotra into a leading luxury adventure travel brand and support our growth over the coming seasons.