Growth Marketing Manager

Growth Marketing Manager (Remote) About Flo Glass Flo Glass is an Australian company transforming the glass fencing industry through an innovative modular glass fencing system. We sell directly to homeowners, builders and installers through our Shopify website and a growing network of exclusive Platinum Installers across Australia. We’re investing heavily in digital marketing and are looking for someone to own the execution of our marketing strategy. This is not a content creator or social media assistant role. This is an opportunity to become the person responsible for building and optimising the entire customer acquisition engine of the business. Our goal is simple: Become Australia’s number one glass fencing brand. If you love data, optimisation, marketing psychology and continuously improving results, we’d love to hear from you. ⸻ About the Role We already work with a local creative agency that produces high quality photography, video content and brand assets. Your responsibility is to turn those assets into qualified leads and sales. You’ll own the day to day execution and optimisation of our digital marketing systems while continually improving every stage of our customer journey. You’ll have significant autonomy and be encouraged to recommend new ideas, technologies and strategies that improve results. This is a long term position. We are looking for someone who wants to become an important member of our leadership team rather than just another freelancer. ⸻ Your Primary Objective Increase qualified leads while reducing customer acquisition costs and improving conversion rates. You’ll achieve this by continually optimising every stage of our marketing funnel. Traffic ↓ Lead ↓ Qualified Lead ↓ Measure & Quote ↓ Sale ↓ Review ↓ Referral ⸻ Responsibilities Paid Advertising Own and optimise: Meta Ads Google Ads Google Performance Max Google Search Remarketing campaigns Retargeting audiences Budget allocation Creative testing Campaign scaling Keyword research Audience building Lookalike audiences Campaign reporting Daily optimisation You should be comfortable managing significant advertising budgets while making data driven decisions. ⸻ Conversion Rate Optimisation (CRO) Improve website conversion rates by: Testing landing pages Improving forms Reducing abandonment Heatmap analysis A/B testing Improving product pages Improving call to actions Optimising mobile experience Reducing friction Improving enquiry flow Increasing booking rates Every improvement should be measurable. ⸻ Shopify Manage and improve our Shopify store. Including: Landing pages Collections Product pages Apps Theme improvements SEO Speed improvements Customer experience Checkout optimisation ⸻ GoHighLevel Own our CRM and automation platform. Including: Lead pipelines Automation workflows Email campaigns SMS campaigns Lead nurturing Review requests Referral campaigns Pipeline management Sales notifications Reporting Missed call text back Calendar automation AI follow up You don’t necessarily need to know GoHighLevel specifically, but you should have extensive experience with marketing automation platforms. ⸻ Email Marketing Create and optimise: Welcome sequences Lead nurturing Abandoned quote sequences Educational campaigns Promotional campaigns Seasonal campaigns Installer campaigns Referral campaigns Customer follow up Win back campaigns ⸻ Social Media We are NOT looking for someone who simply posts content. You’ll use professionally produced assets to: Schedule posts Optimise engagement Respond to enquiries Monitor comments Repurpose content Create captions Build community Analyse performance Identify trends ⸻ Analytics You’ll be expected to know exactly what’s happening in our business. Track and improve: Cost per Click Cost per Lead Cost per Qualified Lead Cost per Sale ROAS Conversion Rate Landing Page Conversion Website Conversion Lead Quality Revenue Average Order Value Customer Lifetime Value CAC Quote Conversion Sales by Campaign Sales by Region Sales by Installer You’ll provide weekly and monthly reporting along with recommendations for improvement. ⸻ SEO Improve our organic presence by: Keyword research Content optimisation On page SEO Technical SEO Internal linking Schema Google Business Profiles Backlink opportunities Competitor analysis ⸻ AI We actively use AI throughout our business. You should already be comfortable using tools such as: ChatGPT Claude Perplexity Other AI marketing tools We expect AI to improve efficiency, not replace strategic thinking. ⸻ Continuous Improvement Every week we expect ideas. Not just execution. Examples: New campaign ideas Better landing pages Automation improvements Website improvements Customer journey improvements Competitor opportunities New software Marketing trends Testing opportunities Sales improvements If something can be improved, we want you to tell us. ⸻ Skills Required Essential Meta Ads Google Ads Google Analytics 4 Google Tag Manager Meta Pixel Conversion API Shopify Marketing automation platforms (GoHighLevel preferred) Email marketing Landing page optimisation Conversion Rate Optimisation A/B testing Canva Basic video editing Copywriting Data analysis Excel or Google Sheets Excellent written English Excellent communication ⸻ Highly Desirable GoHighLevel Home improvement industry Construction industry Lead generation businesses Australian market experience Performance marketing Heatmap software Microsoft Clarity Looker Studio ClickUp SEO HTML/CSS fundamentals ⸻ The Type of Person We’re Looking For You’re naturally curious. You love understanding why people buy. You enjoy solving problems. You don’t wait for instructions. You bring ideas. You measure everything. You enjoy testing. You enjoy optimisation. You can explain complex data simply. You care about results. You take ownership. You see marketing as a science, not just creativity. ⸻ What Success Looks Like Within 30 Days Understand our products Understand our customers Understand our marketing systems Audit all campaigns Identify quick wins Launch initial improvements Build reporting dashboards ⸻ Within 90 Days Reduce cost per lead Improve lead quality Increase landing page conversion Improve automation Improve reporting Launch new campaigns Implement testing framework Become fully autonomous ⸻ Within 12 Months Become responsible for our complete digital marketing operation. Build scalable systems. Develop new acquisition channels. Improve every key marketing metric. Become one of the key leaders helping grow Flo Glass nationally. ⸻ How We Work We value: Ownership Initiative Honesty Continuous improvement Clear communication Fast execution Data driven decisions Long term thinking We’re not looking for someone who needs constant supervision. We’re looking for someone who wants responsibility and enjoys building something meaningful. ⸻ Application Requirements Please include: 1. Your resume. 2. A short introduction about yourself. 3. Examples of businesses you’ve helped grow. 4. The advertising platforms you’ve managed. 5. Approximate monthly advertising budgets you’ve managed. 6. The largest improvement you’ve personally achieved (with numbers where possible). 7. Your experience with Shopify. 8. Your experience with GoHighLevel or similar CRM/marketing automation software. 9. Your experience with GA4, Google Tag Manager and Meta Pixel. 10. Your preferred AI tools and how you use them. 11. A Loom video (5–10 minutes) introducing yourself and explaining why you’re the right person for this role. 12. Three examples of marketing campaigns you’re most proud of. 13. Your expected monthly salary (USD). 14. Your internet speed. 15. Your available working hours and timezone. ⸻ Final Interview Task (Paid) Shortlisted candidates will be paid to complete a marketing audit of our business. We’ll provide access to selected information about our website and current marketing. We want to see: * What opportunities you identify. * How you prioritise improvements. * How you think. * How you communicate. * How you justify decisions with data. We’re far more interested in your problem solving ability than polished presentations or buzzwords. If you’re excited by the idea of building a world class marketing engine, taking ownership, and helping create Australia’s leading glass fencing brand, we’d love to hear from you.