Growth Marketing & Product Launch Lead for AI SaaS

Growth Marketing & Product Launch Lead for AI SaaS - Full-Time, 3-Month Initial Contract About Lumexa Lumexa is an AI-powered platform that turns a business idea into a complete working web application. Instead of asking users to write complex prompts, debug code, connect multiple tools, and manage deployment, Lumexa asks a structured series of questions and uses the answers to create a functional web application. Users can create products such as: * SaaS applications * Marketplaces * Booking platforms * Membership websites * CRM systems * Job boards * E-commerce platforms * Educational platforms * Internal business tools * Event and community platforms Lumexa is preparing for its public launch, and we are looking for an experienced growth marketing professional to own and execute our go-to-market campaign. This is not a social media posting role. You will be responsible for planning, coordinating, executing, measuring, and improving a complete product-launch and user-acquisition campaign across multiple channels. The Role We are looking for a hands-on Growth Marketing & Product Launch Lead who can take ownership of Lumexa’s initial launch and user-acquisition program. You will work directly with the founders and technical team. Your responsibility is to turn our existing launch strategy into a properly managed execution plan, coordinate all contributors, launch campaigns, track performance, and move budget toward the channels producing the best users. You should be able to operate strategically while also doing hands-on work. You will not be expected to personally design every graphic, edit every video, or write product code. However, you will be expected to manage the people performing those tasks and ensure that all deliverables are completed on time and to a high standard. Main Objective Your primary objective is not simply to generate website traffic or free registrations. You will be responsible for acquiring users who: 1. Visit the Lumexa website 2. Create an account 3. Start a project 4. Complete the product questions 5. Generate an application 6. Publish or actively use the application 7. Upgrade to a paid subscription 8. Refer other users All marketing activity must be measured against meaningful activation, conversion, retention, and revenue metrics. ____________ Responsibilities 1. Develop and Manage the Launch Plan You will convert our existing strategy into a detailed weekly execution plan. Your responsibilities will include: * Creating an eight-week launch calendar * Defining deliverables, owners, deadlines, and dependencies * Coordinating the founders, technical team, designers, editors, and contractors * Preparing Lumexa for a concentrated Launch Week * Running daily progress checks during the launch period * Identifying risks before they delay the launch * Maintaining a central campaign tracker * Providing a clear weekly report to the founders You must be comfortable taking ownership rather than waiting for detailed instructions for every task. 2. Define Positioning and Target Audiences You will help refine Lumexa’s positioning for different customer segments. Initial customer segments may include: * Non-technical founders * Entrepreneurs building an MVP * Freelancers and consultants * Small-business owners * Product managers * Marketing and software agencies * Companies building internal tools You will: * Define the initial ideal customer profile * Develop messaging for each priority segment * Identify the strongest customer pain points * Create channel-specific value propositions * Ensure that all campaigns communicate a consistent product story * Test different landing-page messages * Analyze which segment produces the best activation and paid conversion The central product message is that Lumexa is designed to produce a working application, not merely generate code or an attractive user interface. 3. Build and Manage the Marketing Measurement System You will work with our technical team to ensure that the complete user journey is measurable. You will define and monitor events such as: * Landing-page visits * Registration started * Registration completed * Project started * Product questions completed * Application generation started * Application generation completed * Application previewed * Application published * Subscription started * Referral link shared * Referral registration * Referral activation You will also: * Create a consistent UTM naming structure * Build a channel-performance dashboard * Track cost per registration * Track cost per activated user * Track cost per completed application * Track cost per paying customer * Compare user quality by channel * Identify onboarding drop-off points * Work with the product team to improve activation * Report performance in a simple weekly scorecard Candidates should understand that registration volume alone is not a sufficient success metric. 4. Influencer and Creator Marketing You will build and manage an outreach campaign targeting AI, SaaS, startup, no-code, and technology creators. Your responsibilities will include: * Researching and identifying at least 100 relevant creators * Evaluating creators based on audience fit, average views, engagement, geography, and previous content * Creating a creator database and tracking system * Dividing creators into priority tiers * Finding verified contact information * Writing personalized outreach messages * Managing follow-up communication * Negotiating fixed-fee, affiliate, and hybrid arrangements * Coordinating product access and onboarding sessions * Creating a concise Creator Brief * Managing publication dates * Providing creators with unique tracking links and offers * Ensuring that sponsorship disclosure requirements are followed * Measuring visits, registrations, activated users, and paying users from each creator * Identifying strong creator content that can be reused for advertising * Building long-term relationships with the best-performing creators You must be comfortable negotiating deals and communicating professionally with creators and their managers. 5. Short-Form Video and Organic Content You will manage a content system for: * YouTube Shorts * TikTok * Instagram Reels * LinkedIn * X The content will include: * Lumexa application-building demonstrations * Before-and-after product examples * Founder stories * Startup and entrepreneurship lessons * AI product-development failures * User success stories * Competitive positioning * Live application-building challenges * Community-submitted application ideas You will be responsible for: * Creating the content strategy * Building a backlog of at least 100 content ideas * Writing hooks and short scripts * Coordinating founder recording sessions * Creating briefs for video editors * Reviewing edited videos * Scheduling and publishing content * Repurposing content across channels * Measuring watch time, completion rate, shares, saves, clicks, activation, and conversion * Identifying winning content formats * Converting high-performing organic content into paid advertisements You do not necessarily need to perform advanced video editing yourself, but you must be able to manage a video editor and assess the quality of the output. 6. Product Hunt Launch You will manage Lumexa’s Product Hunt launch from preparation through post-launch conversion. Tasks include: * Preparing the Product Hunt launch timeline * Reviewing Product Hunt’s current launch rules and best practices * Creating the product tagline and description * Coordinating the logo, gallery, demo video, and visual assets * Drafting the Maker Comment * Preparing FAQ responses * Scheduling the launch * Building a legitimate pre-launch supporter list * Preparing announcement emails and social posts * Coordinating team coverage on launch day * Responding quickly and authentically to comments * Tracking visitors, registrations, activations, and paid conversions * Following up with users after the launch * Turning comments and feedback into product improvements Buying votes or using artificial engagement is strictly prohibited. 7. Hacker News and Technical Community Launch You will coordinate a Show HN launch with the founders and technical team. Tasks include: * Confirming that the product is publicly usable before submission * Drafting the Show HN title * Writing an honest and technically substantive first comment * Explaining the problem, product approach, architecture, limitations, and product decisions * Preparing the CTO for technical questions * Coordinating server-load and operational readiness * Monitoring and responding to comments * Collecting and organizing feedback * Publishing relevant product updates resulting from the feedback You must understand that Hacker News requires a different tone from traditional marketing. Overly promotional language must be avoided. 8. Reddit Community Marketing You will identify and engage with relevant Reddit communities without spamming or violating community rules. Your responsibilities include: * Researching relevant subreddits * Reviewing the rules of each community * Building an authentic participation history * Answering relevant questions * Writing educational and experience-based posts * Contacting moderators when promotional rules are unclear * Creating founder-led posts and AMA opportunities * Introducing Lumexa only when genuinely relevant * Measuring traffic, activation, and conversion * Testing small Reddit advertising campaigns * Stopping campaigns that produce low-quality registrations The successful candidate must understand community marketing and should not treat Reddit as a link-distribution platform. 9. Referral Program You will work with our product team to design, launch, and improve a user-referral program. Tasks include: * Defining the qualifying referral event * Recommending appropriate rewards * Creating referral milestones * Writing referral copy and emails * Defining where referral prompts appear within the product * Creating prewritten sharing messages * Coordinating referral-dashboard requirements * Defining basic fraud-prevention rules * Measuring referral sharing, registration, activation, and paid conversion * Improving the referral loop over time Referral rewards should generally be tied to meaningful user activation, rather than an unverified registration. 10. Google Search Advertising You will create and manage Google Search campaigns targeting high-intent users. Your responsibilities include: * Performing keyword research * Structuring campaigns by search intent * Creating tightly related ad groups * Writing multiple ad variations * Building and maintaining negative keyword lists * Creating competitor-comparison campaigns where appropriate * Coordinating search-specific landing pages * Installing and validating conversion tracking * Monitoring search terms * Testing bid strategies and budgets * Measuring cost per activated user and paying customer * Pausing keywords that generate traffic but no meaningful activation * Increasing budget only when performance is supported by data Potential keyword groups may include: * AI app builder * Build an app with AI * AI SaaS builder * No-code application builder * Build an MVP without developers * Turn an application idea into a product * Alternatives to existing AI application builders 11. Paid Social Advertising You will test and manage advertising on selected platforms, including: * TikTok * X * LinkedIn * Reddit You will: * Define the correct objective for each campaign * Set up retargeting audiences * Create audience and creative tests * Use successful organic content as advertising * Coordinate creative production * Track all campaigns using UTMs and conversion events * Measure downstream user quality * Manage campaign budgets * Pause unsuccessful campaigns quickly * Scale campaigns gradually when target metrics are met LinkedIn campaigns should focus primarily on higher-value Business and Agency customers rather than low-value consumer registrations. 12. Public Relations and Media Outreach You will build and manage a targeted technology-media campaign. Tasks include: * Developing credible news angles * Building a list of relevant journalists and publications * Researching each journalist’s recent work * Writing personalized pitches * Preparing the Lumexa press kit * Coordinating founder biographies, photographs, product screenshots, videos, company information, and FAQs * Offering product demonstrations and interviews * Following up professionally without spamming * Tracking media responses and coverage * Reusing legitimate media coverage across the website, social channels, advertising, fundraising materials, and sales materials The story should combine Lumexa’s product differentiation with the founder’s experience building and exiting multiple companies. 13. Live Demonstrations and Community You will help build an engaged early-user community. Responsibilities include: * Organizing weekly live application-building demonstrations * Collecting application ideas from viewers * Coordinating live-stream production * Managing Q&A sessions * Creating and managing a Slack or Discord community * Defining channels and community rules * Welcoming new users * Collecting feedback and bug reports * Identifying potential case studies * Featuring user-built applications * Managing Founder Member benefits * Turning highly engaged users into creators, advocates, affiliates, and referral partners 14. Budget Management You will help manage an initial launch and user-acquisition budget of approximately JPY 5,000,000. The budget may be allocated across: * Influencer partnerships * Content production * Referral-program development * Google Search advertising * Paid social advertising * Product Hunt and Hacker News preparation * Public relations * Community activities * Landing-page and analytics improvements You must: * Maintain a live budget tracker * Obtain approval before material spending * Track committed and actual spending * Connect every expense to a campaign or objective * Avoid spending the full budget before testing * Run small experiments first * Reallocate budget toward channels producing activated and paying users * Document all external agreements and invoices The successful candidate will not be permitted to spend funds without clear tracking and prior authorization. ____________ Expected Deliverables During the First 30 Days During the first month, we expect the following: 1. Complete launch and growth plan 2. Eight-week execution calendar 3. Marketing KPI dashboard 4. UTM and campaign naming structure 5. Initial customer-segment and positioning document 6. Audit of the main landing page and onboarding journey 7. Database of at least 100 qualified creators 8. First 50 personalized creator outreach messages 9. Creator Brief and partnership offer structure 10. Short-form content strategy 11. Backlog of at least 100 content ideas 12. First 20 short-form video briefs 13. Product Hunt launch plan and asset list 14. Draft Show HN submission 15. Reddit community map and participation plan 16. PR media list and initial pitch 17. Google Search campaign structure 18. Initial paid-social testing plan 19. Referral-program requirements 20. Weekly performance and budget report Expected Deliverables During the First 90 Days By the end of the initial three-month contract, you should have: * Executed the main public launch * Managed the Product Hunt campaign * Coordinated the Show HN submission * Launched creator partnerships * Established consistent short-form content production * Launched and optimized selected paid campaigns * Launched or prepared the referral program * Created an active early-user community * Built an accurate acquisition and activation dashboard * Identified the strongest user-acquisition channels * Documented unsuccessful experiments and lessons * Produced a recommended growth plan for the following quarter ____________ Required Experience You should have: * At least four years of relevant growth, product marketing, or launch experience * Demonstrable experience launching a SaaS, AI, developer-tool, no-code, or technology product * Experience managing paid and organic acquisition channels * Experience with creator or influencer outreach * Experience with Google Ads and at least one paid-social platform * Strong written English * Strong project-management skills * Experience using analytics and conversion data to make decisions * Experience managing contractors, editors, designers, or agencies * Ability to write clear marketing copy * Ability to communicate directly with founders and technical teams * A strong understanding of activation, conversion, retention, CAC, and LTV * High personal accountability and attention to detail Strongly Preferred The following experience is highly valuable: * Previous Product Hunt launch * Previous Show HN launch * AI product or developer-tool marketing * No-code or SaaS marketing * Technology PR * Creator-affiliate programs * Referral-program design * Marketing automation and lifecycle email * Early-stage startup experience * Experience operating with a limited test-and-learn budget Not a Good Fit Please do not apply if: * Your experience is limited to scheduling social media posts * You measure success mainly through impressions or followers * You have never managed a product launch * You cannot show examples of measurable results * You rely entirely on paid advertising * You send mass, non-personalized influencer or PR outreach * You are not comfortable working with data * You require detailed instructions for every action * You cannot work with a fast-moving startup team * You plan to outsource the entire role without disclosure ____________ Working Arrangement * Initial contract: Three months * Expected availability: 35–40 hours per week * Work location: Remote * Communication: English * Time-zone requirement: At least three working hours overlapping with Seychelles time * Meetings: Two or three scheduled meetings per week, with more frequent coordination during Launch Week * Reporting: Weekly written progress, KPI, budget, and next-action report * Start date: As soon as possible Compensation Recommended base compensation: USD $3,500 per month There is also an opportunity to earn a monthly performance bonus of up to USD $1,500, based on agreed performance objectives. Advertising costs, creator payments, software costs, designers, video editors, and other approved campaign expenses are separate from this compensation. The initial agreement will be for three months. A longer-term position may be offered following successful completion of the launch period. Exceptional candidates with highly relevant and verifiable SaaS or AI launch experience may propose a higher rate. Performance Bonus Structure The final bonus metrics will be agreed after the candidate reviews the product and baseline data. The bonus should be based on a balanced scorecard that may include: * Number of activated users * Number of completed applications * Number of paying customers * Cost per activated user * Customer acquisition cost * Launch deliverables completed on schedule * Creator partnerships successfully published * Accuracy of campaign and budget reporting The bonus will not be based solely on website visits, impressions, followers, or unqualified registrations. Application Instructions Please begin your application with the words: “I have launched a technology product.” Applications that do not begin with this sentence may not be reviewed. Please include: 1. A brief introduction 2. Links to two or three products you have helped launch 3. Your exact role in each launch 4. The launch budget you managed 5. The acquisition channels you personally managed 6. Results, including registrations, activated users, customers, revenue, CAC, or another relevant metric 7. An example of an unsuccessful campaign and what you learned 8. Your experience with Product Hunt 9. Your experience with Hacker News or Reddit 10. Your experience managing creators or influencers 11. Your experience with Google Ads 12. Your weekly availability 13. Your current location and time zone 14. Your expected monthly compensation 15. Whether you work independently or through an agency Do not submit a generic AI-generated marketing plan. We are looking for evidence of judgment, execution, and measurable results. Screening Questions Please answer all of the following questions. Question 1 You have an initial marketing budget of JPY 5,000,000 for an AI application-building product. What would you do during the first 30 days before scaling expenditure? Question 2 A creator generates 1,000 registrations, but only 20 users begin an application and none become paying customers. Another creator generates 100 registrations, 40 application starts, 20 completed applications, and five paying customers. How would you evaluate these two creators? Question 3 What are the three most important metrics for evaluating the launch of Lumexa, and why? Question 4 Describe a SaaS or technology-product launch you personally managed. Include the budget, channels, your responsibilities, and measurable results. Question 5 What work would you personally perform, and what work would you assign to specialist contractors? Question 6 How would you prepare a company for a Show HN launch? Question 7 Write a short outreach message to a YouTube creator who has previously reviewed Lovable, Bolt, or Replit. Question 8 What warning signs would cause you to stop a paid-acquisition campaign? Question 9 Which analytics tools have you used to measure acquisition, product activation, and paid conversion? Question 10 What information and access would you need from us during your first week? Selection Process Our selection process will include: 1. Review of application and previous results 2. 30-minute interview 3. Verification of previous work and references 4. Paid practical assignment 5. Final interview with the founders 6. Initial three-month contract Paid Practical Assignment Shortlisted candidates will be paid to complete a small practical assignment. The assignment may include: * Reviewing the Lumexa website and onboarding flow * Identifying the initial target customer * Proposing a 30-day launch plan * Selecting five priority channels * Writing three creator outreach messages * Proposing the first five experiments * Defining the associated success and stopping metrics The assignment should require approximately three to five hours and will be paid at the candidate’s agreed hourly rate.