Growth Marketing Specialist | PR & Brand Outreach | Global Brand Visibility

Role We are looking for a Growth Marketing Specialist who also has strong PR & Brand Outreach expertise to build high visibility for our brand across multiple channels beyond Meta. Key Responsibilities Develop and execute organic growth strategies across SEO, Pinterest, Reddit, Quora, YouTube/other relevant channels. Manage email marketing, lead generation and conversion funnels. Identify and manage influencer, affiliate and partnership opportunities. Conduct PR outreach to journalists, publications, blogs, podcasts and relevant websites. Secure brand mentions, guest posts, backlinks, interviews and media features. Build relationships with creators, publishers, communities and industry partners. Identify new marketing channels and growth opportunities. Track traffic, leads, conversions and overall growth performance. Continuously test and improve acquisition strategies. These channels align with the broader growth opportunities already identified beyond Meta, including SEO, Pinterest, email, community marketing, influencer/affiliate partnerships and digital PR. Skills Required Must have strong hands-on expertise in: Growth marketing & customer acquisition SEO & keyword research Pinterest marketing Email marketing & funnels Influencer/affiliate outreach Digital PR & media outreach Guest posting & backlink building Google Analytics / Search Console Ahrefs / SEMrush or similar PR/outreach tools Marketing analytics & conversion tracking What We Expect We do not want a generalist who knows a little about everything. We want someone who can independently execute, not just provide strategies — someone who can find opportunities, contact people, negotiate collaborations, get placements/mentions, drive traffic and measure results. Important: Social media posting, social-media automation monitoring, Meta Ads and Meta analytics will be handled by a separate Social Media & Paid Ads Manager. Your role is primarily growth, acquisition, PR and brand visibility outside that function. Ideal Freelancer Proven experience growing a brand internationally Strong portfolio/case studies Demonstrable PR placements, backlinks, partnerships or growth results Excellent written communication and outreach skills Proactive and highly execution-oriented Comfortable working independently Goal: Make our brand visible wherever our potential customers are looking — not just through paid social ads, but through search, communities, publications, partnerships, influencers, email and PR.