Growth Marketing Specialist for Gen Z

Growth Marketing Specialist | Gen Z Help us make emotional intelligence go viral. We're building something different. Emotional Theater is an AI-powered emotional intelligence platform designed to help teens develop real-world emotional skills through AI Mentor Guides, reflection, and experiential learning. We're preparing for launch and looking for an exceptional Growth Marketing Specialist who knows how to build awareness, create viral campaigns, generate qualified traffic, and convert visitors into paying members. This isn't another SaaS product. It's a movement designed to improve the emotional lives of young people while giving mentors, educators, parents, and coaches powerful EQ Mentor Guides. If you've successfully marketed products to Gen Z—and know how to reach parents, mentors, educators, and professionals—we'd love to talk. About Emotional Theater Emotional Theater combines: • AI Mentor Guides • Emotional Intelligence • Reflection • Career Readiness • Workplace Skills • Creative Learning Our audiences include: * Teens (13–19) * Parents * Mentors * Teachers * Coaches * Youth organizations * Schools * Workforce programs What You'll Own We aren't looking for someone to simply "run ads." We're looking for someone who can build a complete growth engine. Responsibilities include: Growth Strategy Develop a comprehensive customer acquisition strategy. Create launch campaigns. Build scalable marketing funnels. Identify new customer acquisition channels. Develop referral and ambassador strategies. Increase brand awareness. Generate qualified leads. Optimize customer acquisition cost. Increase lifetime value. Paid Advertising Create and manage campaigns across: * Meta (Facebook & Instagram) * TikTok * YouTube * Google Ads * Reddit * LinkedIn (mentor audience) Responsibilities include: * Campaign strategy * Audience targeting * Creative testing * Budget optimization * Retargeting * Conversion optimization * Reporting Organic Social Growth Develop content strategies for: TikTok Instagram YouTube Shorts Facebook LinkedIn Threads Pinterest Help create: * Viral hooks * Story-driven content * Educational content * Emotional storytelling * AI demonstrations * Trend participation * Community engagement Landing Page Optimization Improve website conversion rates through: * Messaging * Headlines * Calls to action * User journey * Offer positioning * Split testing * Heat map analysis * Funnel optimization Email Marketing Create: Welcome sequences Lead nurturing Launch campaigns Abandoned cart automation Mentor onboarding Teen onboarding Re-engagement campaigns Conversion Optimization Analyze: Website behavior Traffic quality Bounce rate Drop-off points Customer journey Lead conversion Membership conversion A/B testing Analytics Analytics Experience with: Google Analytics Google Tag Manager Meta Pixel TikTok Pixel Hotjar (or equivalent) Conversion tracking Marketing dashboards KPI reporting Influencer & Community Growth Help identify opportunities with: Teen creators Educators Youth organizations Mental wellness creators Career readiness creators Parent influencers Micro-influencers Affiliate partners Brand ambassadors AI Marketing We would love someone who already uses AI tools to improve productivity, including: ChatGPT Claude Midjourney Canva AI Video AI tools Ad creative generation Marketing automation Who We're Looking For You have experience marketing products to Gen Z while also understanding how to reach adults who purchase mentoring resources. You understand: * Human behavior * Emotional storytelling * Social media trends * Viral content * Performance marketing * Customer acquisition * Paid advertising * Brand building You are both strategic and hands-on. Nice to Have Experience with: EdTech Youth development Emotional intelligence Learning platforms Membership businesses Subscription products AI products Mobile apps SaaS Creator economy Success Looks Like Within the first 6–12 months we'd like to see measurable progress in: * Increased qualified website traffic * Lower customer acquisition costs * Higher membership conversions * Growth in Teen+ memberships * Growth in Mentor memberships * Successful AI Mentor Guide launches * Viral social campaigns * Strong email engagement * Consistent monthly growth Please Include In Your Proposal 1. Tell us about the most successful Gen Z campaign you've created. 2. What subscription or AI products have you marketed? 3. Share examples of paid advertising campaigns you've managed. 4. Tell us about a campaign that exceeded expectations. 5. Which platforms are your strongest? 6. Which analytics tools do you use regularly? 7. Include links to campaigns, portfolios, or case studies. 8. If hired, what would your first 90-day marketing plan look like? 9. What excites you most about Emotional Theater? Bonus Points We're especially interested in marketers who love building brands that make a positive impact on people's lives. If you've helped launch a startup, scaled an online membership, grown an AI product, built a creator brand, or created viral campaigns, we'd love to hear your story. We're not looking for someone to simply manage ads. We're looking for a growth partner who wants to help build one of the most meaningful AI platforms for the next generation.