Growth / Performance Marketer (Analytical) — Paid Acquisition

About DripShop DripShop is a mobile social-commerce platform for trading cards and collectibles — live-stream shopping, instant pack openings, and creator-driven drops. We're growing 30–40% month over month, our buyers convert and repeat at high rates, and we're ready to put real fuel — and real rigor — behind new-user acquisition. What we need We're looking for a hands-on growth/performance marketer to own top-of-funnel acquisition and the measurement behind it. Our funnel below signup is strong: activation and repeat purchase are healthy and improving. The opportunity is twofold — (1) rebuild and scale our signup volume through paid and scalable channels, and (2) stand up clean attribution so we actually know which channels and creators drive new buyers. This is a senior, build-from-scratch role for someone who can run campaigns and trust their own numbers — wired more like an analyst or engineer than a brand marketer. Not a strategy-deck role. DripShop is a mobile-first app, so this is squarely about driving app installs and first purchases across iOS and Android. Scope of work Plan, launch, and optimize paid app-install and conversion campaigns (Apple Search Ads, Meta, TikTok, and other channels you recommend) across iOS and Android, managing budget to a target cost-per-new-buyer. Audit and rebuild mobile + web acquisition attribution (an MMP like AppsFlyer/Adjust, SKAdNetwork/iOS ATT, GA4, Mixpanel) so every install and signup is traceable to a source. Own app store optimization (ASO) across the App Store and Google Play — metadata, keywords, and store creative that lift install conversion. Build and maintain a weekly acquisition dashboard: spend, installs, signups, CAC, activation — by channel. Partner with our creator team to make creator/affiliate activity measurable and scalable. Run structured experiments on channels, creative, and onboarding to lift installs, signups, and first-purchase conversion. You should have 5–7 years running paid user acquisition for a consumer mobile app (iOS + Android), with real budget ownership. A prior engineering, data science, analytics, or quant role — you think in systems and reason from data, not vibes. Hands-on GA4 + Mixpanel (or similar) and fluency with SQL — you build your own funnels, pull your own data, and trust your own numbers. Deep knowledge of mobile attribution and measurement: MMPs (AppsFlyer/Adjust/Branch), SKAdNetwork, iOS ATT, deep linking, and SDK-based install tracking. Hands-on app store optimization (ASO) experience across the App Store and Google Play. A track record of lowering CAC or scaling installs efficiently — bring numbers. Who you are Self-starter / entrepreneurial. You operate like a founder: you scope your own work, own the outcome, and don't wait to be told what to measure. AI-native. You use LLMs and automation to do the work of a larger team — analyzing data, generating and iterating creative, and automating reporting. Analytically rigorous. You design clean experiments, separate signal from noise, and can defend every number you put on a dashboard. Nice to have Social commerce, live shopping, collectibles/TCG, or creator/influencer-driven growth experience. CRM/lifecycle familiarity (Customer.io, ManyChat, Klaviyo) — secondary, but useful. To apply, include in your proposal A consumer acquisition program you ran — channel, budget, and the result (CAC, signups, or ROAS). How you'd approach fixing attribution when most signups currently show up as "direct/unknown." Your relevant tool stack (ad platforms + analytics + attribution).