Growth & Social Media Marketer for an Intergenerational Board Game Startup

Growth & Social Media Marketer for an Intergenerational Board Game Startup We are looking for a creative and strategic freelance Growth & Social Media Marketer to help us take a validated product from early traction toward market launch and first sales. We are building an intergenerational board game + digital experience designed to bring younger and older generations together through play, shared challenges, learning, and technology. The project has already reached an important validation stage: * Selected as a Top 8 finalist in a Stanford longevity-focused international design challenge * Tested through multiple real-world intergenerational workshops * Positive feedback from children, parents, and older adults * Working physical MVP, with a digital component in development * Existing landing page and early waitlist * Existing Instagram presence with ~100 early followers * Photos, videos, survey results, testimonials, and workshop material available for content creation We are now looking for someone who can help us turn these assets into audience growth, qualified leads, and eventually customers. What we need help with We don’t need someone who simply schedules generic social media posts. We are looking for someone who can think like a growth marketer while also being hands-on with content. You would help us: * Develop and execute a practical growth and content strategy * Grow our Instagram presence organically * Explore LinkedIn and other channels where relevant * Turn existing workshop footage, photos, survey insights, product development, and our startup journey into engaging content * Create Reels/short-form videos, carousels, Stories, and posts * Develop strong hooks, captions, and calls-to-action * Identify content formats and topics with the highest growth potential * Grow our existing waitlist and turn social attention into leads * Test messaging for different audiences, including families, schools, NGOs, municipalities, and organizations working in education, aging, longevity, or intergenerational programs * Identify relevant creators, communities, and potential collaborations * Suggest and potentially run small paid experiments once we identify content/messages that work organically * Track results and recommend what we should double down on Content themes Our brand sits at the intersection of: * Intergenerational connection * Family relationships * Learning through play * Longevity * Digital confidence and digital inclusion * Reverse mentoring * Lifelong learning * Social impact We want to make these topics engaging, emotional, fun, and shareable rather than overly institutional or academic. What we’re looking for Ideally, you: * Have experience growing early-stage brands or products * Understand both organic social growth and conversion * Can create/edit engaging short-form video content * Have strong copywriting and storytelling skills * Understand Instagram deeply * Can think strategically about funnels, audiences, and customer acquisition * Are comfortable experimenting and using analytics to make decisions * Can work independently and proactively bring ideas Experience with consumer products, board games, education, family products, social-impact ventures, longevity, or startups is a strong plus. You do NOT need experience in all of these areas. We care more about evidence that you can understand a new product, identify what makes people care about it, and turn that into growth. Initial engagement We would like to start with a 2–3 month trial collaboration, approximately 10–15 hours per month. If we find a strong fit and see traction, this can become a longer-term collaboration as we move toward launch. We are a small team, so we value someone who can work efficiently, use AI and modern marketing tools where appropriate, and focus on activities that actually move the needle. How to apply Please send: 1. A short introduction about yourself and your relevant experience. 2. 2–3 examples of brands/accounts/products you’ve helped grow and what results you achieved. 3. Your hourly rate or suggested monthly fee for approximately 10–15 hours/month. 4. The tools you normally use for content creation, scheduling, analytics, and growth. 5. A short answer to this question: Imagine you had €500 and 30 days to market an early-stage intergenerational board game. The product has already been validated through workshops, has around 100 Instagram followers and an early waitlist. Your goal is not simply to gain followers — it is to find people genuinely interested in eventually buying the product. What would you do first, and why? Please start your proposal with the word GENERATIONS so we know you’ve read the full description.