Hackathon $1000 For A Solution

**Title:** Google Ads, Google Voice, and Website Call Tracking Diagnostic for RV Service Business **Job Type:** Fixed-price project **Budget:** $1,000 **Project Overview:** We operate RV service businesses and need an experienced Google Ads / telecom / VoIP / conversion-tracking specialist to diagnose a major phone-lead issue. In the last month, we spent approximately $20,000 on Google Ads, but inbound phone calls have dropped dramatically. Compared to the same month last year, phone-call volume appears to be down by approximately 98%, despite continued paid advertising. Our business uses a paid Google Voice / Google Business Voice phone line. We need a complete diagnostic review to determine whether the issue is caused by Google Ads traffic quality, call tracking, website click-to-call setup, Google Voice configuration, carrier routing, spam filtering, missed-call handling, analytics, or a combination of those issues. This is a standard fixed-price consulting project. I am hiring one freelancer or agency to perform the diagnostic work and provide a written report with evidence and recommended fixes. **Websites to Review:** We have two RV service websites that need to be reviewed. Website URLs will be provided through Upwork after a contract is in place. **Main Problem:** We need to determine why phone calls have nearly vanished while Google Ads spend has continued. Possible causes include, but are not limited to: * Google Voice not reliably receiving inbound calls * Google Voice settings causing missed calls or misrouted calls * Calls failing from certain carriers, devices, or call paths * Call forwarding, spam filtering, call screening, voicemail, or device-notification issues * Google Ads traffic quality problems * Google Ads call tracking or conversion tracking issues * Website call buttons or click-to-call links being incorrect * Mobile users not seeing or using the correct phone number * Call reporting not matching actual call activity * Website analytics not tracking phone-button activity correctly * Campaign targeting, search terms, location settings, bidding, devices, or schedule producing poor-quality traffic * A mismatch between ad clicks, website visits, phone-button clicks, Google Voice call logs, and actual calls received **Required Deliverables:** 1. Written diagnostic report identifying the most likely cause or causes. 2. Review of Google Ads campaign settings related to phone-call generation. 3. Review of call tracking, call assets, and phone-call conversion tracking. 4. Review of Google Voice / Google Business Voice configuration. 5. Review of both websites for phone-number accuracy, mobile usability, click-to-call links, forms, tracking tags, and conversion paths. 6. Comparison framework for Google Ads clicks, website visits, phone-button activity, Google Voice logs, and actual received calls. 7. Timestamped test-call matrix showing call-completion results from multiple carriers/devices if technically feasible. 8. Documentation or screenshots supporting the findings. 9. Prioritized fix list. 10. Recommendation on whether the paid Google Voice line is safe to keep using for paid lead generation. 11. Recommended Google Ads structure for an RV service business focused on real phone calls. **Required Areas of Review:** * Google Ads search terms * Match types and negative keywords * Location targeting * Device performance * Ad schedule * Bidding strategy * Call assets * Call reporting * Phone-call conversion tracking * Website call-button behavior * Mobile click-to-call behavior * Google Voice incoming call settings * Google Voice linked numbers and devices * Google Voice call forwarding * Google Voice spam filtering * Google Voice call screening * Google Voice voicemail behavior * Missed-call logging * Analytics and conversion attribution * Year-over-year and month-over-month call-volume comparison **Access Method:** Access will be provided through Upwork-approved communication, screen share, screenshots, exports, or limited account access where appropriate. No off-platform communication or off-platform payment is required or requested. **Important Security and Compliance Rules:** No hacking, no unauthorized access, no social engineering, no spoofing, no attacks, no carrier abuse, and no attempts to access systems without permission. This is an authorized diagnostic project for our own business phone system, websites, Google Ads account, and related tracking systems. Customer information must be treated as confidential. Do not request access to anything unnecessary. **Ideal Freelancer Background:** The ideal freelancer should have experience with several of the following: * Google Ads for local service businesses * Google Ads call conversions * Google Ads call tracking * VoIP / telecom troubleshooting * Google Voice or Google Workspace Voice * Website conversion tracking * Google Tag Manager * Google Analytics * Call tracking platforms * Local service lead generation * Mobile click-to-call audits * Diagnosing sudden drops in lead volume * Carrier call-completion testing **Proposal Requirements:** Please answer these questions in your proposal: 1. Have you diagnosed a sudden drop in phone leads from Google Ads before? 2. Have you worked with Google Voice or Google Workspace Voice? 3. How would you separate a Google Ads traffic-quality problem from a phone-system problem? 4. How would you audit website click-to-call issues? 5. What Google Ads reports would you review first? 6. What Google Voice settings would you inspect first? 7. What evidence would you need from me? 8. What would your first 5 diagnostic steps be? 9. What will your final report include? **Project Success Criteria:** The project is successful when you provide a clear, evidence-backed diagnostic report that identifies the most likely reason phone calls have dropped and provides a practical fix plan. The final report should determine whether the problem is primarily related to: * Google Ads traffic quality * Google Ads tracking or conversion setup * Website call-conversion issues * Google Voice configuration * Carrier or call-routing issues * Analytics/reporting mismatch * Missed-call handling * A combination of the above I am looking for a direct, technical, evidence-based diagnosis. I do not want generic marketing advice.