Hands-On Digital Marketing Manager | Social Media, B2B Leads and Email Campaigns

We are hiring one experienced, hands-on digital marketing manager to manage marketing for two established training brands. This is not a strategy-only, social-posting-only, or lead-list-building-only position. You must personally perform and coordinate social media, content creation, B2B lead generation, email campaigns, basic conversion tracking, and reporting. ## Our Companies ### Skill Developers Skill Developers provides instructor-led technology and professional training to corporations, government agencies, and other organizations. The primary goal is to generate qualified opportunities from organizations that need private training for their employees. ### LearningTaxi LearningTaxi provides short online learning modules and classes covering AI, Microsoft applications, programming, data analysis, and related technology topics. The primary goal is to generate registrations, course purchases, and repeat customers. Our founder has more than 25 years of training-industry experience. ## What We Already Have You will not be starting from zero. We have: * Two operating websites * Existing course videos and training content * Brand assets and course descriptions * Buffer connected to LinkedIn, Facebook, Instagram, TikTok, YouTube, X, and Pinterest * A large historical email database * Salesforce Marketing Cloud as our email-sending platform * Historical email campaign results * Existing customer and prospect information * Current social media accounts and content You do not need to be a Salesforce Marketing Cloud administrator or developer. We need someone who can plan and write effective emails and campaigns. Technical platform support can be handled separately when necessary. ## What You Will Own You will build and manage separate marketing programs for both brands. ### Skill Developers * Define ideal corporate and government customer profiles. * Research target companies and decision-makers. * Build verified prospect lists using LinkedIn Sales Navigator, Apollo, or similar tools. * Create LinkedIn and email outreach campaigns. * Manage approved outreach and follow-up. * Qualify responses and schedule sales conversations. * Develop LinkedIn content, case studies, lead magnets, and offers. * Maintain accurate lead and campaign records. ### LearningTaxi * Develop campaigns that generate registrations and purchases. * Repurpose existing lessons into Reels, TikToks, YouTube Shorts, carousels, and promotional posts. * Create platform-specific captions, hooks, calls to action, and offers. * Coordinate social content with email promotions. * Recommend landing-page and checkout improvements. * Develop campaigns that encourage repeat purchases. ## Social Media and Content You must personally be able to: * Develop a monthly content calendar. * Create Canva graphics and carousels. * Edit short-form videos using CapCut, Adobe Premiere, or a similar tool. * Add captions and subtitles. * Write clear U.S.-style marketing copy. * Schedule content through Buffer. * Monitor comments and messages. * Adapt content for each platform instead of posting identical content everywhere. * Repurpose existing videos, course descriptions, articles, and training materials. ## Email Marketing You do not need advanced Salesforce Marketing Cloud technical experience. You must be able to create effective email marketing campaigns. Responsibilities include: * Develop email campaign ideas and schedules. * Write subject lines, preheaders, body copy, offers, and calls to action. * Create promotional, educational, nurture, follow-up, and re-engagement emails. * Write separate campaigns for corporate prospects and individual learners. * Recommend useful audience segments. * Coordinate email campaigns with social media promotions. * Develop A/B testing ideas. * Review open, click, conversion, registration, purchase, and unsubscribe results. * Recommend improvements based on campaign performance. * Provide final copy in an organized, ready-to-build format. Experience using Salesforce Marketing Cloud, Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Constant Contact, or a comparable email platform is helpful but not required. ## Analytics and Conversion Tracking You should understand: * GA4 * UTM parameters * Website conversion events * Meta Pixel * LinkedIn Insight Tag * Registration and purchase tracking * Lead-source attribution * Campaign reporting Advanced Google Tag Manager development is not required. You must know how to use tracking information to evaluate campaigns and explain what should be measured. We care about: * Qualified corporate leads * Sales conversations * LearningTaxi registrations * Course purchases * Revenue * Cost per lead * Cost per purchase * Conversion rates Follower growth, reach, impressions, and engagement are supporting metrics. ## Paid Advertising Experience with Meta, Google, LinkedIn, TikTok, or YouTube advertising is preferred but not required. Paid campaigns will begin only after the offers, landing pages, creative, and tracking are ready. Advertising spend is separate from your compensation. No paid campaign may be launched without approval of the objective, audience, creative, offer, budget, duration, and tracking method. ## Required Experience Apply only if you can demonstrate direct experience in most of these areas: * Managing an integrated digital marketing program * Generating qualified B2B leads * LinkedIn and cold-email outreach * Marketing online education, training, SaaS, or professional services * Social media content production * Canva and short-form video editing * Buffer or a comparable scheduling platform * Email campaign strategy and copywriting * Audience segmentation * GA4, UTMs, pixels, and conversion tracking * U.S.-market copywriting * Weekly reporting connected to business results ## Individual Freelancer Required We are looking for one accountable individual freelancer. Do not apply as an agency. Do not apply if strategy, writing, graphics, video editing, outreach, or email writing will be passed to unnamed team members. You may recommend a specialist for occasional technical work, but you must personally manage the daily marketing operation. ## First 30 Days The first month should include: * Audit both brands, websites, social accounts, existing content, email activity, and tracking. * Create separate strategies for Skill Developers and LearningTaxi. * Define target audiences, offers, platforms, and conversion goals. * Build a 30-day content and campaign calendar. * Produce 12–20 social posts across both brands. * Produce 6–10 short-form videos from existing content. * Build one Skill Developers B2B lead-generation campaign. * Build one LearningTaxi registration or purchase campaign. * Write at least two coordinated marketing emails. * Recommend email-list segments for future campaigns. * Establish a consistent UTM naming system. * Deliver weekly updates and a month-end performance report. * Provide a prioritized 60-day improvement plan. You may recommend different quantities, but you must explain your reasoning. ## Working Arrangement * 15–25 hours per week to start * Some overlap with U.S. Eastern Time * Weekly meeting * Brief written weekly report * Work tracked through Upwork * All communication and payment remain on Upwork * All source files and work products belong to our company * No content, outreach, or campaigns may be launched without approval * Customer and prospect information may not be exported or reused The selected candidate will begin with a paid test of up to 10 hours. Successful completion may lead to a longer engagement. ## How to Apply Begin your proposal with: **Two Brands, One Manager** Then answer the following questions in numbered order. 1. Which responsibilities in this post can you personally perform? List any that you cannot perform. 2. Describe one B2B campaign you personally managed. Include the target market, campaign period, prospects contacted, replies, qualified meetings, opportunities, budget, and your exact role. 3. Describe one consumer, education, SaaS, or e-commerce campaign that produced registrations or sales. Include purchases, revenue, conversion rate or ROAS, timeframe, and your exact role. 4. Provide one email campaign example you personally planned or wrote. Include the audience, objective, subject line, offer, results, and your exact role. An anonymized example is acceptable. 5. Provide links or attachments showing: * Social accounts you personally managed * Two graphics or carousels you created * Two short-form videos you edited * One marketing email you wrote * One anonymized performance report 6. Explain how you would market Skill Developers differently from LearningTaxi in no more than 200 words. 7. State your location, time zone, weekly availability, Eastern Time availability, hourly rate, and current number of active clients. 8. Confirm that you are an individual freelancer and will personally complete the work. Generic proposals, unsupported revenue claims, follower-only case studies, and agency submissions will not be considered.