Hands-On Growth Marketer — Google Ads + Email (B2B, Ongoing)

We're a established B2B company (operating since 2005) selling Texas Instruments graphing calculators in bulk to schools, districts, and universities. We sell through a quote-to-PO model tracked in Pipedrive, and our Google Ads are already profitable (~5–6x ROAS). The offer is stable and proven. This is a doer role, not a director role. We're looking for a reliable operator who keeps a working marketing machine tuned and our customers thinking of us when their annual calculator budgets unlock. We don't need growth hacks or a rebuild — we need someone hands-on who keeps the ads healthy and the emails going out on schedule. What you'll own: 1. Google Ads (maintain & optimize) -Keep Search campaigns on value-based bidding (Maximize Conversion Value), fed by Pipedrive deal values -Account hygiene: negative keywords, search-term pruning, ad scheduling aligned to buying hours, policy-compliant assets -Per-product ad groups, matched copy, clean reporting -Work alongside our existing agency at first and absorb the day-to-day as you prove it 2. Outbound email (operate our existing stack) -Run our established outbound infrastructure (Instantly, Clay, Apollo, Anymailfinder) -Manage targeting, sequencing, and deliverability on dedicated sending domains kept separate from our primary domain — following email deliverability best practices -Lead sourcing and list-building using approved data tools -Brief, direct copy (you'll work with a copywriter + AI tools; you own quality and results) 3. Warm nurture (existing customers) -Newsletter + lifecycle sequences to our 1,000+ existing schools, sent from our main domain -Timed to the school buying calendar (back-to-school, fiscal year-end, reorder season) -Goal: reactivation, reorders, and staying top-of-mind — protecting our main domain's reputation -Maintain strict separation between outbound lists and our main nurture domain What this role is NOT: -Not a strategist who builds a team — you are the operator doing the work -Not a brand/creative reinvention — the offer and brand are set -Not full-time — this is an ongoing part-time engagement, ~10–15 hrs/week to start First 90 days, roughly: Days 1–30: full audit (paid + email), confirm value-based bidding is pulling deal values, fix any policy/asset issues, deploy negatives, baseline email deliverability, draft a nurture calendar Days 31–60: per-product ad-group structure live, first warm newsletter out, outbound sequences refreshed, simple one-page monthly reporting in place Days 61–90: maintain or improve ROAS, first nurture-attributed reorder revenue tracked, repeatable monthly cadence established What we're looking for: -5+ years in growth marketing with genuinely hands-on Google Ads and email experience (please skip if this would be your first growth role) -Real deliverability know-how: domain/inbox warmup, list segmentation, sequence optimization, reputation monitoring -Tool fluency: Instantly, Clay, Apollo, a CRM (Pipedrive a plus), Google Ads, GA4 -Strong written English, organized, self-directed, reliable Engagement: Ongoing, part-time (~10–15 hrs/week). We like to start with a paid 30-day project before moving to an ongoing monthly arrangement.