Head of Marketing – Premium Fitness Equipment | DACH & Benelux (German-speaking, Remote)

Kraftathlet is a fast-growing premium fitness and wellness equipment distributor serving the DACH and Benelux markets. We operate a direct B2B and DTC e-commerce model — our clients are Pilates studios, physiotherapy clinics, boutique gyms, hotels, and serious home gym buyers. We carry exclusive and premium brands mostly made/distributed in Europe. We are not a generalist. We compete on specialization, service quality, and supplier relationships. Our buyers spend €2,000 to €50,000+ per transaction. We're growing at 140%+ year-over-year and we need marketing to start pulling its full weight. The role This is not a coordinator role. There is no team above you setting the strategy. You own it — from positioning and channel mix down to ad copy and campaign performance. You will be responsible for: Building and executing the full marketing strategy across paid (Meta, Google), SEO, email, content, and B2B outreach Managing and optimizing a monthly paid media budget across channels Building out our content engine — blog, social, video — with a focus on the DACH market Driving qualified lead generation for both our B2B pipeline and DTC channel Owning all performance metrics: CAC, ROAS, conversion rates, organic traffic Identifying and acting on opportunities we haven't thought of yet Working directly with the founders — no bureaucracy, no approval chains for every minor decision We're a lean operation. You'll wear multiple hats, but this isn't a freelance gig with a defined scope. You own the function. Once the system is established we'll start hiring a team to work under you so you can focus on strategy and owning the team's execution. What success looks like in 90 days You've audited every active channel and you have a clear, prioritized plan Paid campaigns are running efficiently with a measurable CAC target SEO and content strategy is defined and being executed You've identified at least two growth levers the team hadn't tested yet Non-negotiable requirements Fluent in German — written and spoken. This is a hard requirement. Our market speaks German, our clients speak German, our copy runs in German. If you are not at native or near-native level, do not apply. Proven experience owning marketing end-to-end — not executing someone else's strategy Hands-on with Meta Ads and Google Ads — you can build and optimize campaigns yourself, you don't just manage agencies Strong analytical mindset — you make decisions from data, not gut feel E-commerce marketing experience required You treat this like your own business, not a job Strong advantages — not required, but will move you to the top of the list Experience in fitness, wellness, sports equipment, or adjacent premium B2B/DTC categories Fluency in Dutch and/or French (we are expanding into Benelux) Experience marketing to B2B buyers with long sales cycles and high AOV Prior experience at a fast-growing European e-commerce brand or distributor What we offer Full ownership of the marketing function with direct founder access Room to build something — we are not a bureaucracy Performance-based upside tied to growth Fully remote, European time zones preferred How to apply Send us: A short paragraph in German explaining what you understand about our market and how you'd approach it Two or three specific results from past marketing work — numbers, not job descriptions Your LinkedIn or portfolio Applications without a German-language paragraph will not be reviewed.