Head of Marketing (Web3 Crypto Exchange & Prediction Market) – User Acquisition & Trading Volume

🔎 About Us We are a cutting-edge, hybrid Web3 platform combining a high-performance crypto exchange with an intuitive prediction market. We allow users to trade digital assets and bet on real-world outcomes seamlessly. We have the infrastructure; now, we need the liquidity, trading volume, and community engine to scale. We are looking for a growth-obsessed, metrics-driven Head of Marketing who has a proven track record of scaling decentralized applications (dApps), centralized/decentralized exchanges (CEX/DEX), or Web3 prediction protocols (like Polymarket). 📊 Key Responsibilities * User Acquisition Strategy: Design and execute a multi-channel growth playbook targeting retail crypto traders, prediction market enthusiasts, and degens. * Volume & Liquidity Growth: Create trading competitions, volume incentives, market-maker partnerships, and referral programs that directly drive on-chain or platform activity. * KOL & Influencer Management: Source, negotiate, and manage relationships with tier-1 and tier-2 crypto Twitter (X), YouTube, and Telegram alpha channels. * Community Engine Building: Oversee the content strategy across Twitter (X), Discord, and Telegram to transform passive observers into active daily traders. * Data & Analytics: Track customer acquisition cost (CAC), lifetime value (LTV), and daily active users (DAU) to constantly optimize marketing spend and ROI. ✅ Requirements & Experience * Proven Web3 Track Record: Minimum 3+ years of marketing leadership experience specifically within crypto exchanges, DeFi protocols, or prediction markets. * Growth Portfolio: Direct experience taking a platform from low liquidity/volume to millions in monthly volume (be ready to share case studies/metrics). * Deep Network: Existing relationships with crypto KOLs, alpha groups, and web3 media outlets. * DeFi Literacy: Strong understanding of crypto mechanics, perpetuals/spot trading, order books, and how prediction markets function. * Native Web3 Tone: Ability to speak "crypto native" and steer content away from corporate fluff toward high-engagement, value-driven community messaging. ➡️ How to Apply To be considered, please reply with: 1. A 1-paragraph summary of your most successful Web3 marketing campaign (include specific user growth or volume metrics). 2. A link to your portfolio or LinkedIn profile. 3. Your initial thoughts (1-2 sentences) on how you would drive the first 1,000 active traders to us.