Health Copywriter Who Writes Like Halbert, Kennedy and Brunson

Posted 9 hours ago

Worldwide

Summary

We need a health copywriter with old-school marketing skills (write like Russell Brunson, Gary Halbert, Dan Kennedy) to optimize health, longevity and nutrition advertorials. If you had to look up two of those three names, stop reading. This is not your job. Still here? Good. What we do We are a European health and longevity brand, and we are building BioProfile, a personal health platform. A reader answers questions about how their body is ageing and gets back which system is running ahead of the rest, which of their own answers say so, and what it does not mean. It is free, it takes five minutes, and it is education, not diagnosis. We sell that read with advertorials. Long-form pieces, grounded in real science, that name the real enemy, bury the vehicles the reader already tried, and hand over a better one. We need a skilled copywriter with a genuine interest in health, to turn an AI-prepared advertorial, into a real Human advertorial. What is wrong with them We’ve done the scientific research ourselves. The studies are chosen by a scientist on our team. The drafts of the advertorials are pretty good. Every claim carries a citation. The structure is locked, section by section, and it is built on the old direct-response frame, not on a content-marketing template. The job is to “Humanize” these advertorials, and make them high-level direct-response copywriting. Do the deep work, to take a draft that’s built on real science, and pretty good, but to make it really, really good. What you would do You get an English draft, 1500 to 2200 words. The research is done, the studies are chosen, the citations are in place and the section order is fixed. You make the pass that makes it read like a master wrote it. That means: - Sharpen the hook and the opening until they earn the next line. - Break the rhythm. Vary the sentences. Let a three word sentence land. - Kill every AI tell. You know them better than we do. - Put one person on the page instead of an audience. - Keep every fact, number, study and citation exactly as you found it. That last one is not negotiable. You are not writing the claims, you are writing the craft. Change what a sentence says about a study and the piece is dead, no matter how well it reads. You do not do the research. You do not hunt for studies. You do not start from a blank page. You do not translate, we handle the translation to the Dutch language (For The Netherlands) after your pass. We hand you the research, the structure, the citations and the framework. You hand back the words. Volume This is ongoing work. We publish these as a system and the number goes up as the system grows. We are not going to promise you a volume we have not hit yet. It starts with one paid test piece. If you deliver, we will keep bringing more requests. You must have Long-form direct response we can read: advertorials, sales letters, VSL scripts. Not blog posts. Not SEO articles. Not brand copy. Halbert, Kennedy and Brunson as working tools rather than as a reading list. You can name the principle and use it on the spot. Health, supplement or longevity copy in your history. Native-level English. The discipline to leave a fact exactly where you found it. How to apply - Start your proposal with the words "A-pile". If you know Halbert, you know why. - Then answer the questions. Short is fine. We would rather read three good sentences than a page of them. - Shortlisted writers get one paid test piece: one real advertorial, your optimize pass, paid at the full rate. No free samples, no spec work. The test is how we hire, and it is also how you find out whether you want the work.

  • $350.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Content Writing
Copywriting
Activity on this job
  • Proposals:15 to 20
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Feb 20, 2012
  • Netherlands
    Landsmeer9:12 PM
  • $382K total spent
    90 hires, 26 active
  • 8,631 hours
  • Retail & Consumer Goods
    Mid-sized company (10-99 people)

Explore similar jobs on Upwork

Script Writer for AI StartupHourly‐ Posted 2 weeks ago
Script
Entertainment
Mystery
Thriller
Children's Writing
Cyberlink PowerDirector
Video Production
Screenwriting
Final Draft
Video Editing
Video Game
Fiction Writing
Adobe Photoshop
Adobe Premiere Pro
Adobe Creative Suite
Marketing Strategy
Branding
Market Research
LinkedIn

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo