Senior LinkedIn Brand Strategist for AI-Powered Benefits Technology Startup

Senior LinkedIn Brand Strategist | Build the Next AI-Powered Benefits Brand Long-Term Opportunity | Potential to Become Our Fractional Head of Marketing About Bridge2Benefits Bridge2Benefits is building an AI-powered benefits technology platform that’s transforming how individuals and employers discover, enroll in, and manage affordable health coverage. We’re not looking to become another insurance agency. We’re building a technology-first company that combines AI, automation, and exceptional customer experiences to modernize the benefits industry. We’re looking for a senior LinkedIn strategist who wants to help build a nationally recognized brand from the ground up. What We Need We’re looking for someone who has successfully built executive and company brands on LinkedIn. You won’t simply be writing posts. You’ll help shape our voice, build authority, create thought leadership, and generate inbound opportunities. You’ll work directly with the founder as a long-term strategic partner. Responsibilities * Develop our complete LinkedIn growth strategy. * Build and optimize both our CEO and company LinkedIn profiles. * Write compelling thought leadership content. * Create professional carousels, graphics, and branded content. * Edit short-form educational videos. * Repurpose podcasts, webinars, and recordings into engaging LinkedIn content. * Manage publishing and engagement. * Grow our audience organically. * Build relationships with decision-makers, HR leaders, business owners, referral partners, and healthcare professionals. * Analyze results and continuously improve performance. Ideal Candidate * Proven success building LinkedIn brands. * Exceptional copywriting skills. * Strong understanding of personal branding. * Experience creating viral or high-performing LinkedIn content. * Graphic design experience (Canva or Adobe). * Video editing experience. * Familiarity with AI tools. * B2B marketing experience. * Experience with healthcare, insurance, HR technology, SaaS, fintech, or insurtech is preferred. What Success Looks Like Within 12 months we’d like to: * Build one of the most recognized LinkedIn brands in the benefits industry. * Grow our CEO into a trusted thought leader. * Generate qualified inbound leads. * Create consistent educational content. * Build meaningful relationships with employers, referral partners, and industry leaders. Why This Opportunity Is Different This isn’t a freelance project. We’re looking for someone who wants to grow with us. If you’re the right person, this can evolve into a long-term leadership relationship as we scale. To Apply Please include: * LinkedIn accounts you’ve personally helped grow. * Examples of posts you’ve written. * Examples of graphics or video content you’ve created. * Your biggest LinkedIn success story with measurable results. * A short paragraph describing how you would build Bridge2Benefits into a nationally recognized brand. Please begin your proposal with the words: “Let’s Build Bridge.” This helps us identify candidates who pay attention to detail.