Healthcare Marketing & Referral Development Coordinator

Location: Remote with occasional online meetings Home At Peace is looking for an experienced Healthcare Marketing & Referral Development Coordinator to build and manage our professional referral network across the United Kingdom. This is not a sales role. We are looking for someone with substantial experience in UK healthcare outreach, referral development and relationship management who understands how private care referrals are generated through trust, consistency and long term professional relationships. This position is performance based. We are looking for someone who delivers measurable business growth rather than simply completing administrative tasks. Key Responsibilities • Take complete ownership of the Home At Peace referral pipeline from prospect identification through to referral generation. • Build and manage our referral database using an approved CRM system. Every organisation, contact, email, telephone conversation, meeting, follow up and referral must be accurately recorded and maintained. • Develop long term relationships with healthcare professionals and community organisations. • Carry out personalised email, telephone and outreach campaigns. • Arrange appointments and networking opportunities for the Director. • Ensure every opportunity is followed up professionally. • Produce monthly performance reports showing activity, referrals, conversion rates and recommendations for continuous improvement. • Continually identify new referral opportunities and improve our outreach strategy. Organisations You Will Build Relationships With • GP surgeries • Hospital discharge teams • Adult Social Care departments • Community nursing teams • Occupational therapists • Physiotherapists • Palliative care teams • Hospices • Retirement villages • Care homes • Funeral directors • Bereavement support organisations • Solicitors specialising in older clients • Private hospitals • NHS hospitals • Charities supporting older adults • Other healthcare professionals and organisations that regularly support people requiring care at home. Essential Experience Applicants must demonstrate: • A minimum of five years' experience in healthcare marketing, referral development, healthcare business development or healthcare relationship management within the United Kingdom. • A proven record of developing professional referral networks within the UK healthcare sector. • Excellent communication, networking and relationship building skills. • Experience using CRM systems to manage referral pipelines. • The ability to work independently while producing measurable results. Evidence Required To be considered for this role, applicants should provide: • A detailed CV. • A summary of previous UK healthcare organisations they have worked with. • Examples of referral programmes or outreach campaigns they have managed. • Measurable achievements, including referral growth, business development or client acquisition. • Redacted examples of reports, CRM dashboards, presentations or marketing material where confidentiality allows. • Professional references who can verify their healthcare marketing or referral development experience. Performance Measures Success in this role will be measured by: • Growth of the professional referral network. • Number of quality meetings arranged. • Number of new referral partners established. • Referrals generated. • Client conversions. • Revenue generated from referrals. • CRM quality and accuracy. • Monthly performance reporting. • Continuous improvement of the referral process. Why Join Home at Peace? This is an opportunity to help shape the future of a growing healthcare provider. We are looking for someone who can build a sustainable referral engine that becomes one of the company's principal sources of private clients. If you have the experience, relationships and drive to deliver measurable results within the UK healthcare sector, we would be delighted to hear from you.