Go High Level Retargeting Program Manager

Job Overview We are seeking an experienced Go High Level (GHL) contractor to build, optimize, and manage a comprehensive customer retargeting program for our marketing business. The ideal candidate must have extensive hands-on experience with Go High Level, including automation workflows, CRM management, email/SMS campaigns, lead nurturing, audience segmentation, and retargeting strategy development. This is not an entry-level role. We are specifically looking for a proven expert who has successfully built and managed retargeting and re-engagement campaigns using Go High Level for service-based businesses. About Our Company We are an established marketing company specializing in New Mover Marketing programs across the United States. Our business operates a large-scale digital and direct mail marketing platform with recurring revenue and long-term advertiser relationships. We are looking to expand and improve our customer retargeting capabilities to: Increase lead conversion rates Improve customer engagement Reactivate inactive prospects Automate follow-up campaigns Improve retention and renewal performance Build scalable automated workflows Scope of Work The contractor will be responsible for designing, implementing, and managing a full retargeting ecosystem inside Go High Level. Responsibilities Include Strategy & Program Development Analyze our current customer journey and lead flow Develop a retargeting and re-engagement strategy Create audience segmentation logic Build lifecycle marketing campaigns Recommend best practices for automation and lead nurturing Go High Level Platform Management Configure and optimize Go High Level CRM Build automation workflows Create pipelines and opportunity stages Set up triggers, actions, conditions, and campaign logic Integrate forms, calendars, landing pages, and funnels Implement tracking and attribution systems Retargeting Campaign Management Build and manage: Email retargeting campaigns SMS retargeting campaigns Workflow-based follow-up sequences Lead reactivation campaigns Customer renewal campaigns Prospect nurture campaigns Create campaigns based on: Website activity Lead source Customer status Engagement behavior Purchase history Inactive leads Automation & Optimization Create automated workflows to reduce manual effort Monitor campaign performance and optimize results Improve conversion rates and engagement metrics A/B test messaging and workflows Develop reporting dashboards and KPI tracking Required Experience Mandatory Qualifications The ideal candidate MUST have: Extensive experience with Go High Level Proven experience building retargeting programs inside Go High Level Strong understanding of CRM automation Experience with email and SMS marketing automation Experience creating complex workflow automations Experience with customer lifecycle marketing Strong analytical and optimization skills Excellent communication and project management skills Preferred Qualifications Preference will be given to candidates with experience in: Marketing agencies Subscription-based businesses Digital marketing Lead generation Multi-channel marketing campaigns Direct response marketing Local business marketing Deliverables The selected contractor will help: Build a fully functional retargeting infrastructure Create automated workflows and nurture campaigns Improve lead conversion and customer engagement Develop scalable campaign systems Provide ongoing optimization and management To Apply Please include the following in your proposal: Your Go High Level certifications and training Number of years working with Go High Level Examples of retargeting campaigns you have built Specific automation workflows you have implemented Industries you have worked with Results you have achieved (conversion improvements, ROI, retention, etc.) Screenshots or case studies if available Your availability and preferred working arrangement Important Please do not apply unless you have substantial real-world Go High Level experience specifically related to automation and retargeting campaign management. We are looking for a strategic, highly skilled expert who can both build and actively manage the program long-term.