Highly Skilled Creative Strategist (E-Commerce / DTC) - Latin America

We’re a fast-growing e-commerce brand looking for a sharp, performance-focused Creative Strategist who deeply understands consumer psychology, direct response marketing, and performance creative. This is not an entry-level role. We need someone who can independently research target audiences, identify untapped angles, and write high-converting creative briefs that scale profitably across Meta, TikTok, and YouTube. Responsibilities: Conduct deep Voice of Customer (VOC) research to map out pain points, emotional triggers, desires, and purchase objections. Conceptualize high-converting ad angles, visual hooks, and storyboards tailored for short-form video and static ads. Write detailed, step-by-step briefs and scripts for UGC creators, video editors, and designers (including exact hook timing, visual direction, and emotional beats). Analyze creative performance data (Hook Rate, Hold Rate, CTR, CPA) alongside media buyers to systematically iterate on winning concepts. Monitor competitor ad creative, category trends, and viral formats to continuously test fresh angles. Requirements: Location: Based in Latin America (LatAm), Poland, or Lithuania. Minimum 3+ years of experience as a Creative Strategist for DTC e-commerce brands. Proven track record: Must have examples/case studies of creative concepts that scaled significantly (high spend/ROAS). Niche experience: Background in skincare, beauty, wellness, or consumer physical products is a major plus. Data literacy: Strong understanding of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how to fix broken funnel visuals. Strong copywriting skills and fluent written/verbal English communication. Hands-on experience briefing and directing UGC creators and video editors. Important Application Instruction: Please make sure your proposal starts with the word "apple" (lowercase, exactly as written). Any proposal that does not begin with "apple" will be ignored. To Apply, Please Include: Your portfolio or case studies showing ad concepts/briefs you created and their performance metrics (spend, CPA, CTR). A short note on your research workflow when coming up with new hooks for a product.