Highly Skilled Creative Strategist (from the Philippines) for an E-commerce US Brand

We are a performance-driven beauty and personal care brand focused on building high-quality products and scaling them through direct-response marketing. As a Creative Strategist, you will own the creative testing engine end-to-end, turning insights into high-volume ad concepts and iterations that improve efficiency and growth across paid channels. Ideal Candidate: Passionate about the craft, highly proactive, self-driven, performance-focused DTC background, strong with AI, fast high-volume output. Responsibilities - Turn customer, product, and competitor insights into testable creative angles, hooks, scripts, briefs, and storyboards for short-form video and static ads - Own the creative testing roadmap and run structured experiments across angles, formats, offers, and variables to improve CTR, CVR, CAC, and MER/ROAS - Analyze results daily/weekly and convert performance data into clear hypotheses, prioritized iterations, and next-test plans - Lead end-to-end creative execution from concept to launch, ensuring assets are platform-native, on-brand, and built for speed and volume - Manage editors and coordinate with designers and creators to deliver consistent, high-throughput creative output - Source, brief, and coach UGC creators; create shot lists that highlight routines, texture, before/after, and proof for beauty use cases - Build and maintain a creative library of winning angles, objections, claims, and proof points, ensuring accuracy and compliance with ad policies and beauty claims standards - Support landing page and advertorial iteration using CRO principles to improve add-to-cart and purchase conversion rates - Communicate learnings with concise creative reviews, recaps, and testing documentation Must-Haves - Proven performance marketing background with direct-response creative (not only UGC creation or copywriting) - Demonstrated ability to drive measurable outcomes with DTC performance creative, ideally in beauty or personal care - End-to-end ownership: able to ideate, brief, produce, launch, analyze, and iterate without heavy direction - Highly proactive and self-driven; independently tests new angles and avoids repetitive, low-effort output - Team leadership experience, including managing editors and coordinating creative production workflows - Strong AI proficiency for creative acceleration, including image and video generation tools - Strong direct response skillset: hooks, offers, messaging, scripting, and persuasion frameworks - Strong data literacy with creative testing metrics (CTR, CVR, CAC, ROAS/MER, thumbstop) and experiment design - Ability to work in English at a professional level - Location preference: Europe or Latin America, with strong familiarity with Western consumer culture Nice To Haves - Landing page CRO and advertorial experience (messaging tests, structure, conversion improvements) - Hands-on familiarity with video editing or motion principles to speed up feedback loops with editors - Experience building or managing a creator roster and handling UGC usage/whitelisting processes - Knowledge of skincare/beauty product marketing and how to keep claims compliant - Experience extending winning acquisition angles into lifecycle creative for email/SMS