Hiring: Creative Strategist for DTC Pet Fashion brand

The role We're looking for a Creative Strategist to be the bridge between our marketing direction and our creative production. Marketing priorities and the content calendar are set by our Head of Marketing (CEO) — your job is to turn that direction into great ads: concepts, briefs, revisions, and on-time delivery. You will NOT handle media buying, budgets, or performance reporting — we have a media buyer and automated reporting covering that. This role is 100% about creative quality and production flow. What you'll do Translate our marketing calendar and weekly creative data reports into clear, specific production briefs for our video editors and graphic designers. Develop hooks, angles, and creative concepts per product — including finding the winning moment in our top TikTok/IG creator videos and directing iterations and variations of it Review every delivered video and static before launch: hook strength, quality, brand consistency, correct file/naming specs; approve, reject, or request revisions. Keep the pipeline on schedule — track assignments, chase deliverables, make sure every editor's work comes in on time, and flag capacity issues early. Research competitor ads (Meta Ad Library, TikTok Creative Center) and platform trends, and translate findings into brief-ready ideas. Refresh fatiguing angles and expand winning ones across adjacent products, guided by our weekly performance data You're a great fit if you have 2+ years in creative strategy or creative production for DTC/e-commerce paid social (Meta and/or TikTok) A proven eye for hooks and direct-response creative — you can watch 20 UGC videos and spot the one moment worth scaling Experience writing briefs for and giving feedback to freelance video editors/designers Strong organization — comfortable tracking a multi-person contractor pipeline and hitting weekly deadlines Ability to read a performance report (ROAS, hook rate, CTR) and act on it — you don't need to build reports, just use them Bonus: pet niche/fashion niche experience, UGC creator briefing experience, familiarity with AI-assisted workflows Details: Fully remote, long-term ongoing role Weekly production cycle — consistent availability required