Hiring Google/Meta Ads Expert

Title: Google & Meta Ads Specialist for High-Ticket Shopify Store We’re looking for a Google Ads and Meta Ads specialist to help with a Shopify ecommerce store in the solar, backup power, portable power station, battery, and energy equipment space. This is a high-ticket product category where many customers already know what they are looking for. The products we sell are heavily marketed by major brands, so we are not trying to educate people from zero or create demand out of thin air. Our customers are often already researching specific brands, models, battery sizes, solar generators, backup power systems, or product types before they search. In many cases, they already know what they want. We need someone who can help us capture that high-intent traffic and convert it into real sales. This role is specifically for Google Ads and Meta Ads. We are not looking for SEO, web development, generic social media posting, or broad brand awareness marketing. We are looking for a long-term partner, but we want to start with a small test project first to make sure it is a good fit. What we need help with: - Google Ads strategy for high-intent ecommerce buyers - Google Shopping, Search, and/or Performance Max campaign structure - Meta/Facebook/Instagram retargeting strategy - Shopify conversion tracking review before launch - Google Merchant Center and product feed review - Budget recommendations and wasted-spend prevention - Landing page and ad creative recommendations - Weekly reporting, optimization, and next steps The right person should understand: - High-ticket ecommerce and customer purchase intent - Product-aware buyers who are already comparing options - Campaign structure based on brands, models, categories, and use cases - ROAS, margins, conversion rate, average order value, and profitability - How to build campaigns inside real ad accounts, not just talk strategy Preferred experience: - Shopify - Google Ads - Meta Ads - Google Merchant Center - Google Shopping - Performance Max - Search campaigns - Retargeting - Product feed optimization Experience with solar, generators, batteries, backup power, home improvement, outdoor equipment, appliances, HVAC, tools, or other heavily researched purchase categories is a strong bonus. Important: Please do not send a generic proposal. Start your proposal with the word “ROCKET” so we know you read the full listing. In your proposal, please answer: 1. How would you approach ads for a store where customers often already know the product, brand, or category they want? 2. Would you start with Google Shopping, Search, Performance Max, Meta retargeting, or something else? Why? 3. What would you check before launching campaigns? 4. Have you worked with high-ticket or heavily researched ecommerce products before? We do not need hype. We need someone practical, careful with ad spend, and focused on converting high-intent traffic into real customers.