🚚 Home Services Brand Designer | Logos • Mascots • Vehicle Wraps • Brand Systems

🚚 Brand Identity Designer for Home Service & Trades Companies HVAC • Plumbing • Electrical • Roofing • Garage Doors • Construction • Restoration • Landscaping I'm looking for an experienced Brand Identity Designer to partner with me on branding projects for companies in the home services and skilled trades industry. This isn't a typical logo design project. I'm looking for someone who knows how to create brands with personality—brands that homeowners instantly recognize whether they're driving down the road, scrolling social media, or pulling into a customer's driveway. Think bold typography, custom illustration, memorable mascots, eye-catching vehicle wraps, and cohesive marketing materials that all work together as one complete brand. I'm not looking for generic corporate branding or simple logo design. I'm looking for someone who enjoys building brands that stand out, create recognition, and make people say, "I know exactly whose truck that is." If that's your style, I'd love to see your work. How We'll Work Together I work closely with each client to develop the overall brand vision before the design process begins. By the time a project reaches you, I'll typically have already worked with the client to narrow down the creative direction, including things like: Brand personality Overall style and aesthetic Color palette Typography direction Mascot or character concepts (when applicable) Design inspiration AI-generated concept mockups (for creative direction only) Sketches, notes, and visual references My goal is to provide you with a clear creative direction so you're not starting with a blank page. I'm looking for someone who can take that vision and elevate it into a polished, professional brand identity. I'm not expecting dozens of initial concepts or endless rounds of revisions. I value efficiency, clear communication, and a collaborative process. The right designer should be able to take a well-defined direction and bring it to life with creativity, attention to detail, and strong execution. What You'll Be Designing The primary focus will be creating complete brand identity systems for home service businesses. Typical deliverables include: 🎨 Brand Identity Logo design Logo refreshes Complete brand identity systems Brand guidelines / brand style guide Color palette Typography system Icon libraries Custom illustrations Mascot & character design Brand patterns & supporting graphics Final production-ready artwork and source files (AI, EPS, SVG, PDF, PNG, etc.) Once the brand identity is established, there may be opportunities to continue working together on additional branded marketing materials, including: 🚐 Fleet & Vehicle Branding Vehicle wraps Fleet graphics Trailer graphics Building signage Window graphics Yard signs Job site signs Banners 📣 Marketing & Print Collateral Referral cards Leave-behind cards Business cards Door hangers Flyers Brochures Direct mail pieces Sales folders Promotional products Recruiting materials Trade show displays Print collateral 👕 Company Branding Uniform mockups Apparel graphics Company swag Internal branding Presentation materials 💻 Digital Assets Website graphics Social media branding Email graphics Digital advertising Marketing campaigns While these additional projects aren't guaranteed, I'd love to build a relationship with a designer I can return to as future branding needs arise. The Style I'm Looking For The best way to describe it is branding that is: Bold Memorable Full of personality Highly recognizable Illustration-forward Character-driven when appropriate Built to stand out in competitive local markets Designed to look incredible on service trucks, uniforms, signage, websites, and marketing materials Consistent across every customer touchpoint Many projects will involve creating original mascots, refreshing existing brands while preserving brand recognition, or building an entirely new visual identity from the ground up. The goal isn't simply to create a great logo. The goal is to create a brand that customers instantly recognize across every interaction—from the service truck in their neighborhood to the business card in their kitchen drawer. Ideal Experience Experience designing for the home services or skilled trades industry is highly preferred. Examples include: HVAC Plumbing Roofing Electrical Garage Doors Pest Control Landscaping Construction Restoration Windows & Doors Home Improvement If you've worked on branding projects for contractor businesses, be sure to highlight those in your proposal. Please Include With Your Proposal I'd love to see: Your portfolio Complete branding systems (not just logos) Vehicle wrap designs Mascot or illustrated branding Brand guidelines or style guides Print collateral Before-and-after brand refreshes (if available) Please also tell me: Your typical turnaround time once creative direction has been provided Whether you prefer hourly or fixed-price projects Bonus Skills Illustration Mascot design Vehicle wrap design Large-format print Signage Marketing collateral Adobe Illustrator expertise Strong typography skills Experience preparing artwork for professional print production Looking Ahead I'm looking to build relationships with a small group of talented designers I can rely on whenever branding projects arise. This isn't guaranteed ongoing work, but if we're a great fit, I'd love to have a trusted creative partner I can confidently reach out to for future branding projects. Inspiration I've attached an AI-generated inspiration board created solely to communicate the style and creative direction I'm looking for. It is not based on a real company or existing brand and was created only as a visual reference for this posting. The inspiration board reflects the level of creativity, personality, and cohesive branding I'm hoping to achieve. I'm looking for work that feels bold, memorable, illustration-forward, and built as a complete brand system—not just a logo. Some of the qualities I'd love to see include: Bold vehicle wraps Original mascot or character design Strong typography Comprehensive brand guide pages Uniform and apparel mockups Business cards Referral cards Yard signs Fleet branding Print collateral Consistent branding across every customer touchpoint Please don't copy the attached examples. They're intended only to communicate the level of creativity, personality, and polish I'm looking for. Every brand should be original and tailored to the individual business, but I'd love to achieve this same level of impact, cohesiveness, and memorable brand recognition.