Home Services Content Copywriter

Are You an Amazing Writer with Experience Covering Home Service Topics? ORB Tree Service marketing is seeking a gifted writer to help with our monthly content needs. Please be sure to read this entire post before applying Wordsmiths, Does crafting compelling, high-impact website content make your heart race with excitement? If so, we need YOU! We're on the hunt for a Creative Content Copywriter to help our Agency bring our clients stories and brands to life online. If you love researching and writing blogs, service pages, home pages, and landing pages then you might be our perfect match! We are seeking a passionate and skilled writer with experience in crafting content for the home services industry. The ideal candidate is someone who can take complex, technical topics and transform them into engaging, easy-to-read copy that resonates with homeowners and property managers. Attention to detail is a must, as we’re looking for a storyteller who not only understands how to captivate an audience but also has a strong grasp of SEO principles and user intent. This means writing content that not only informs but also ranks well in search engines and drives meaningful conversions. If you have a talent for making content that both educates and persuades, we want to hear from you! What You'll Be Doing: -Writing engaging, hyperlocal content that ranks and converts -Using a Hybrid AI/Human Written Content approach to produce top-tier copy -Creating content that speaks directly to homeowners looking for trusted services across roofing, electrical, tree service, -Following writing briefs, website structures, schedules, and topical maps like a pro How to Apply: Show us you’ve read this far by including the word "irrigation" (in all caps!) somewhere in your reply/proposal. We’re excited to meet you! What You Bring to the Table: Preferred Qualifications & Experience 3+ Years of Writing Experience – Professional writing experience under your belt, preferably in an agency setting, with three published non-fiction samples you can share. Home Services Expertise – You can research and write about roofing, siding, gutters, tree services, and remodeling, reframing technical topics so they read clearly at a 10th-grade level. Research Ninja – You dig deep to find the best insights, facts, and stats, creating hyperlocal content that speaks directly to homeowners across different regions. Content Structure Mastery – You follow topical maps, content briefs, and brand voice guidelines to keep every piece consistent and engaging. Grammar & Readability Guru – A sharp eye for clarity, grammar, and tone. Every piece you turn in is polished and powerful. SEO Know-How – Baseline experience with SEMrush, Ahrefs, or SurferSEO, and you can speak the language well enough to collaborate with our internal SEO team. Conversion-Focused Mindset – You understand that great content isn't just about words. It's about intent, engagement, and generating leads. AI-Assisted, Human-Powered – Comfortable using ChatGPT, Jasper, Gemini, or similar tools for outlining, ideation, and proofreading without leaning on them. You produce 100% human-generated content and strike the right balance between productivity and quality. Tool Fluency – Familiar with common digital and productivity tools like Monday, Google Meet, and Gemini. The Soft Stuff – Dependability, strong communication skills, and a positive attitude. Availability – Can attend weekly one-hour copywriting meetings (compensated). Job Details: Location: US or Americas/South Africa Based Experience: Intermediate - Looking for a Mix of Experience and Value Pay: $15-$50 an Hour Type: Less than 20 hrs a week Project Length: Long Term Engagement Please Be Prepared to Provide Writing Samples