Homepage Copy Critique for Small Service Business Website

I’m looking for a US-based freelancer to review the homepage copy for a small service business website and give practical feedback on what is not working. This is a small fixed-price project. I’m not looking for a full rewrite right now. I want a sharp critique of the homepage from a messaging and conversion standpoint, with clear suggestions on what should be improved first. **What I’m looking for:** * Review the homepage copy and overall message * Identify areas where the copy may be unclear, weak, generic, or not persuasive enough * Point out what is likely hurting response or making the next step less compelling * Give prioritized recommendations on what should be fixed first **Ideal fit:** * Strong copywriting and messaging instincts * Able to explain what is not working in a clear, practical way * Experience with service businesses, lead generation, or B2B websites is a plus **Please include in your proposal:** 1. A quick example of a similar homepage or website copy project you’ve worked on 2. The first 2–3 things you usually look for when homepage copy is underperforming 3. Whether you prefer to give feedback in written form, Loom, or both This is a small paid test project, with potential for more work if it’s a fit.