In-House Email Marketing Expert for Sports Fashion Brand

We’re looking for an in-house email marketing expert to help us clean up, rebuild, and manage our email marketing. We’re a sports fashion brand with a lot of different customer segments. Some customers buy for themselves, some buy gifts, some buy around Father’s Day or holidays, some care about legacy players, specific sports, teams, events, or different product types. We need someone who really understands segmentation and can help us send the right campaigns to the right customers, instead of just blasting the same email to everyone. Our flows are also pretty ancient right now. A lot of them need to be cleaned up, some have broken links, old offers, outdated product references, and the design is not aligned anymore. We need someone who can audit everything, fix the flows, align the design, organize the segments, plan campaigns, QA everything before sending, and keep improving based on performance. We need someone hands-on who can actually go into Klaviyo, understand the customer journey, build and fix flows, launch campaigns, and make sure everything looks clean, professional, and on brand. Experience with ecommerce email marketing is required. Experience with fashion, sports, gifting, or high-SKU stores is a big plus.