HubSpot Email Specialist to Build a Lifecycle Email Program (Welcome + Nurture Automations)

We run a licensed psilocybin-assisted therapy practice in Denver. We have a strong, engaged HubSpot database and a steady flow of new leads, and we want to turn email into a real channel that nurtures those leads toward booking a consultation. We are looking for one hands-on, US-based HubSpot email specialist (not an agency) to build and run that program. WHAT WE WANT THIS TO ACHIEVE - More of our existing leads moving from interested to a booked consultation, driven by email - A warm, automated welcome experience for every new subscriber that builds trust and invites the next step - Nurture flows that re-engage leads who go quiet, so good prospects do not fall through the cracks - A consistent, on-brand monthly newsletter that keeps our audience engaged over time - Clean deliverability and list health so our emails actually reach the inbox - Clear reporting so we can see what email is contributing to consults booked WHAT YOU WOULD BUILD IN THIS PILOT (roughly 4 to 6 weeks, fixed-price) - A welcome and nurture automation for new leads that ends in a clear, warm invitation to book a consult - A re-engagement flow for leads who have gone cold - A recurring monthly newsletter, set up as a repeatable template and process, plus the first edition - A deliverability and list-health pass (authentication, hygiene, sender reputation, compliance with current Google and Yahoo bulk sender rules) - Basic segmentation and a simple reporting view tied to consults booked YOU MUST HAVE - Deep, demonstrable HubSpot Marketing Hub experience: workflows, lists, the email tool, reporting. We are committed to HubSpot, so this is required. - A track record of building welcome and nurture automations that produced real results, which you can describe in numbers - Real understanding of email deliverability: authentication, list hygiene, sender reputation, inbox placement - Strong conversion instinct. You think in terms of opens, clicks, and bookings, not vanity metrics. - Clean, clear writing or a tight copy process. We have a specific brand voice and a voice guide, and we keep final say on copy, but you need to write well and respect a tone. NICE TO HAVE - Experience in a sensitive or regulated space (healthcare, mental health, wellness, supplements, finance) where tone and compliance matter - Comfort with light analytics (UTMs, simple reporting, CRM properties) IMPORTANT CONTEXT This is a health-adjacent practice. Our email must avoid sensitive personal health details, and you should be comfortable working within privacy-conscious guidelines. HOW WE WILL WORK Fixed-price pilot to start, with a clear deliverable list and milestones. If the pilot delivers and the numbers move, we convert to a small monthly retainer to run and grow the program. We will walk through our current setup together once we start. The budget is open to proposals. TO APPLY, please answer these briefly: 1. Describe one HubSpot welcome or nurture automation you built from scratch. What was the trigger, how many emails, and what results did it produce (open rate, click rate, conversions)? 2. How do you make sure marketing emails reliably land in the inbox? Walk us through your approach to deliverability and list health. 3. How do you design an email sequence that actually converts readers into a booked call, not just opens? 4. Have you worked in healthcare, wellness, therapy, or another sensitive or regulated space? How do you handle tone and compliance? 5. For the fixed-price pilot described above, what is your price and timeline? Generic applications and agency pitches will be skipped. Tell us about the actual flows you have built, with numbers.