HubSpot Marketing Automation Specialist (Freelance/Contract)

We are seeking an experienced HubSpot specialist to manage and optimize our marketing automation processes. This role supports a B2B SaaS company in the fashion/retail technology space, focused on building scalable lead generation and nurture workflows. Responsibilities: Build, manage, and optimize marketing automation workflows in HubSpot (lead nurturing, scoring, MQL routing) Set up and maintain email marketing campaigns and sequences Configure and manage lead scoring models and MQL/SQL handoff processes Create and manage landing pages, forms, and CTAs within HubSpot Segment contact lists and manage list hygiene/data quality Set up reporting dashboards to track campaign performance and funnel metrics Integrate HubSpot with other tools (LinkedIn Ads, Google Ads, etc.) Collaborate with our marketing team on campaign strategy execution Troubleshoot and optimize existing automation workflows