HubSpot Rebuild: Properties, Lead Scoring, Revenue Attribution – Events Business (AU)

This sharpens the core of the job: the Swoogo connection and knowing exactly where every registration came from. I've restructured the brief so that's the headline, not buried in phase 3: HubSpot + Swoogo Setup: Registration Source Tracking, Properties Rebuild, Revenue Attribution – Events Business (AU) About us We're an Australian professional development and events company running leadership summits and conferences nationally. Email is our primary marketing channel, backed by a large HubSpot database, with Meta ads and social in support. We are currently moving our event registrations to Swoogo, which makes this the right moment to get our tracking and data architecture set up properly from day one. The situation We're connecting Swoogo (our new registration platform) to HubSpot and need the integration set up correctly so registration data flows cleanly into the CRM Right now we cannot reliably tell where a registrant came from. When someone registers, we want HubSpot to show us the source: Meta ad, email campaign, organic, referral, or imported data Our properties are not set up correctly at all. No consistent architecture, no source tracking fields, nothing that supports proper reporting. A large share of our contacts come from third-party data (Seamless.AI), so many records are missing key information Leads aren't being scored or routed to sales in any structured way The end state we want: every contact and every registration in HubSpot clearly shows where it came from, revenue is attributed back to the channel and campaign that drove it, and our warmest leads surface automatically for our sales team. Scope of work Phase 1 – Properties and source tracking (the core of this project) Full audit and rebuild of our property architecture across contacts, companies and deals: clean naming conventions, junk removed, fields that support segmentation and reporting Build proper source tracking: original source, drill-down properties and UTM capture so every contact shows how they entered our world (Meta, email, organic, referral, third-party import) Fix import mapping for Seamless.AI data, including data source flagging, marketing contact status and consent handling Recommend and implement a data enrichment approach to fill gaps in incomplete records Phase 2 – Swoogo integration and registration attribution Set up the Swoogo to HubSpot connection so registrations create or update contacts correctly, with event, ticket and revenue data mapped to the right properties Ensure the source of each registration carries through: a registrant who clicked a Meta ad or an email link must show that source in HubSpot, not "direct traffic" Meta pixel and Conversions API setup with purchase events (value and AUD currency), UTM structure and discipline across all channels Test transactions verified end to end before go-live Phase 3 – Attribution reporting Revenue attribution dashboards: registrations and revenue by channel and by campaign Weekly reporting views: channel performance, funnel conversion by stage, revenue by source Phase 4 – Lead lifecycle, workflows and forms Lifecycle stages and lead scoring built on engagement signals Automated surfacing of the warmest leads, routed to our sales team with full context Forms and pop-up CTAs with clean routing; workflows for lead follow-up, discount code delivery and ongoing data hygiene Deliverables Rebuilt property architecture with documentation Working Swoogo to HubSpot integration with verified source and revenue tracking Attribution dashboards showing registrations and revenue by channel Lead scoring and sales routing workflows Documentation and a handover session so our internal team can run everything day to day You must have Deep hands-on HubSpot Marketing Hub experience across multiple real portals; Sales Hub experience strongly preferred Experience integrating third-party registration or e-commerce platforms with HubSpot (Swoogo experience is a bonus, but strong integration experience with similar platforms via native connectors, Zapier or API is fine) Strong attribution skills: original source setup, multi-touch attribution, pixels, CAPI, UTMs Experience with purchased/third-party contact data: enrichment, deduplication, deliverability, consent Clear documentation habits and strong written English Availability to start within 1 to 2 weeks. Australia/NZ time zone overlap required To apply, answer these three questions (applications without answers will be ignored): Someone clicks a Meta ad, lands on our site, then registers and pays on Swoogo. Walk us through exactly how you'd make sure HubSpot shows that registration, its revenue, and Meta as the source. Our properties are a mess and much of our database is Seamless.AI imports with incomplete records. What would you do in your first two weeks? How do you decide when a lead is ready to be passed to sales, and what should the sales team see when it lands with them?