Identity Design: Logo for Maker Community (Comprehensive Brief Ready)

Posted 3 weeks ago

Worldwide

Summary

We are launching the MVP for The Magpie Guild, a digital home for crafters and makers to preserve supplies, patterns and crafting journal. We need a professional brand identity package built around a highly specific, conceptually sharp logo concept. We have a completely locked-in, production-ready design brief detailing the exact visual concept, colourways (Sienna/Midnight Gum/Warm Straw), technical boundary rules, and asset deliverables. The Core Concept: A classic wax seal (symbolising guild tradition) with a single, clean, bird-bitten notch taken out of the upper rim. A stylised, monochrome Australian magpie perches on the broken edge, holding the stolen shard in its beak. It must look clever, curious, and purposeful—not a cartoonish or cute mascot. Crucial Requirement: The icon mark must pass a native 16px favicon scale test. The magpie detail will naturally drop out, but the "bitten circle" silhouette of the wax seal must remain crisp and recognisable. Typography Note: The intended typeface for the final brand is Roslindale. However, because we do not own the license for this MVP phase, we are using Fraunces (available on Google Fonts) as our active substitute. Note that the word "Magpie" within the wordmark should be italicised to push against the formality of "The Guild". If your concept relies specifically on Roslindale, you must deliver the final wordmark files with the text fully outlined/vectorized. What We Are Looking For: A portfolio demonstrating clean minimalist vector work, strong silhouette control, and identity execution. Experience optimising marks for tiny digital scales (favicons/app icons). High attention to technical constraints (we have explicit contrast and colour application rules). Deliverables: Full logo, isolated icon mark, wordmark alone, horizontal/stacked lockups. Formats: AI/SVG/EPS vector sources plus standard PNG exports for light, dark, and monochrome contexts. Note: Full copyright and intellectual property ownership of the final selected design must be transferred to the client upon project completion and payment. The full PDF design brief will be provided to shortlisted candidates during the interview stage. Please include examples of similar silhouette-driven or emblem logos in your proposal.

  • $140.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Logo Design
Graphic Design
Nice-to-have skills
Adobe Illustrator
CorelDRAW
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:3 weeks ago
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Jul 7, 2026
  • Australia
    3:45 PM

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