Influencer Marketing + Email Copywriter

I'm Rydel. I own Served Marketing. We do marketing for restaurants, bars, cafés and breweries. That's the whole client list. Ads, content, online ordering, reservations. 45 venues across Australia and New Zealand. 18 of us across Australia, the Philippines and Vietnam. No office. Never had one. The job has three parts. Read all three before you decide. Part 1. Creators and shoots. Call it 60% of your week. Every creator and every shoot we run goes through you. Finding the right people. A venue in a suburb you've never been to needs someone local who can actually get bodies through the door on a Tuesday. Usually that isn't the account with 100k followers. Pitching, haggling, booking, briefing. Same deal with photographers and videographers. You sort the date, the shot list, the brief. If a shoot has to happen twice, that's on you. Chasing deliverables, and checking what comes back is usable before a client sees it. Staying in touch with the good ones so booking them again takes one message. We already have a database and vendors we trust. You're not starting cold. Part 2. Email. Call it 30%. Two things here. One: our part-time email marketer runs a set of venues and needs a hand. Writing, building, sending, cleaning lists. Whatever's jamming them up that week. Two: the email Served sends out itself. Our own list has gone quiet while we've been busy writing for everyone else's. Bit embarrassing for an agency that sells email marketing. It's yours from day one. The campaigns are launches, offers, events, function enquiries, win-backs, and the dead Tuesday problem every venue on earth has. Then you go and look at what the send actually did, and rewrite the parts that didn't work. Part 3. The influencer program. 10% now, more later. We're turning influencer marketing into its own product. You'd help build it, then run it. You get commission on what it makes. I'll take you through the numbers on a call. Short version: the better it does, the more of it is yours. On the writing You're writing to venue owners. They get sixty emails a day and delete most of them without opening. We use AI here for research and to move faster. We don't send copy that a model wrote. It reads like everything else in the inbox and it doesn't sell. I'll test this live on a call. Blank page, one tab, twenty minutes. Saying it now so nobody's surprised. What you need You've booked creators before. Name them. Tell me what it cost and what came back. You can write properly. Subject lines, hooks, offers, and the last three lines that get someone to tap. You stay organised when it's loud. Hospitality makes sense to you. You can read a menu and pick the one dish worth writing about. Full-time. Long-term. Real overlap with Australian hours. Native or near-native written English. Don't apply if You want to cruise. Some weeks it's three shoots at once, a creator who ghosts on the morning of, and a venue that changes its offer after you've written the campaign. Your writing process is prompt, paste, send. You're after a project. This is a job. Monthly retainer plus KPIs. Bonus for every creator collab that lands on brief and on time. Bonus when a campaign beats its benchmark. Quarterly bonus tied to the venues you look after sticking with us. Commission on the influencer program once it's live. How we work There's no 9-to-5 here and I don't count anyone's hours. Reply to people quickly. Finish what you said you'd finish. I answer messages same day. If I don't, chase me. Right now this whole function is one part-timer and me filling the gaps. Do it well for a year and it's a team with you running it. To apply Three things. All three or I skip it. Paste one email you wrote. The whole thing, in the message. Not a link, not a portfolio. Underneath it, two lines: what it was for and what it did. Three creators you'd chase for a burger place in Newcastle trying to fill Tuesday nights. Handles, and why them. Your last collab. Who, what it cost, what came back. If it opens with "I am excited about this opportunity," I skip that too.