Influencer Marketing Manager — Book Launch Campaign

About the Project I'm launching Choose Your Work: Redefine Success and Discover the Work That Makes You Feel Fully Alive, a personal development book backed by 21 years of career coaching experience and work with over 50,000 people. The cover was designed by the same designer behind Atomic Habits. I've already built serious momentum: 273 beta readers have gone through the book and the feedback has been extraordinary. Readers are calling it "better than therapy," "a masterpiece," and "unlike any self-help book I've read." Multiple readers rated it 10/10 and said they've already started recommending it to friends and family. Now I need someone to turn that momentum into a social media wildfire. The Role I'm looking for an experienced influencer marketing specialist to build and manage a campaign that gets this book in front of the right audiences across Instagram, TikTok, YouTube, LinkedIn, and X/Twitter. This includes: – Identifying and recruiting influencers (micro to macro) in the career, personal development, self-help, psychology, and productivity spaces – Building relationships with creators who aren't traditional "influencers" but have engaged audiences — coaches, therapists, HR professionals, career counselors, educators – Managing outreach, negotiation, and coordination of posting schedules – Providing influencers with tailored talking points, not generic copy-paste scripts – Tracking performance and optimizing the campaign as it rolls out – Developing a seeding strategy using existing beta reader testimonials and endorsements as social proof What Makes This Different This isn't a cold launch. The book already has a deep well of proof: 273 real readers with detailed, emotional testimonials. The content resonates across demographics — from recent graduates to mid-career professionals to retirees. Your job isn't to manufacture buzz. It's to amplify something that's already working. Ideal Candidate – Proven track record in influencer marketing for book launches or personal brands – Existing relationships with creators in the self-improvement, career, or wellness space (a major plus) – Strong outreach and relationship-building skills — you know how to get a "yes" – Strategic thinker who understands that different platforms require different approaches – Organized, communicative, and able to manage multiple influencer relationships simultaneously To Apply Share 2–3 examples of influencer campaigns you've managed (ideally in the book, personal development, or coaching space). Tell me briefly: what was the strategy, what did you do, and what were the results?